Have you ever been talking to someone and you get the feeling that they're losing interest?
It's always good to know how engaged the contact you're talking to is. If a contact is starting to not engage with your communication, don't just write them off! It might indicate an audience that responds to a different kind of marketing and communication, allowing you to create new strategies to go along with your usual ones.
This automation uses ActiveCampaign's powerful integration with Google Contacts to update a contact record when they are tagged as unengaged. You can then pass over important information via field mapping or move them to a specific group for unengaged individuals.
Here's how this automation works:
1. The automation is triggered when the contact is tagged as unengaged.
2. The contact record is updated in Google Contacts or created if one doesn't exist yet.
NOTE: You will need to choose the group you want to put the contact in and the fields you want mapped over.
NOTE: You can combine this automation recipe with others in the Marketplace like tracking engagement to assign the tags.
