What can a highly engaged contact mean?
Not only does it indicate the contacts who have helped make your business successful and what it is today, but this group is typically the first to give a positive review, testimonial, opt into your new programs, and want to be part of your story. The first step to all of this is identifying these contacts, which is where our Highly Engaged Qualification Scoring Series comes in.
This automation is triggered when a contact makes a purchase from your ecommerce store. The contact then has a specified amount of points added to their engagement score. Import all the recipes in our Highly Engaged Tagging automation recipe series to set up a great system using scoring.
Here's how this automation works:
1. The contact enters the automation when they make a purchase from your ecommerce store.
2. The contact has a specified amount of points added to their engagement score.
Note: You will need to build a score for engagement in the Manage Scoring section of your account before importing this automation.
Note: In our example, we give 10 points to our Engagement Score and have these points never expire. This is because, unlike other actions, a purchase is not as repeatable an action for every business. Feel free to adjust for what makes sense for your business.
