With the Account Field Changes trigger, B2B marketing and sales teams can automate workflows and personalize communications based on changes to any account fields. This automation recipe empowers you to engage with Accounts and any related contacts via automated 1:1 email whenever a particular account field update is made. This recipe is currently configured to trigger based on changes to the Account "Industry/Vertical" field but it can be updated to trigger based on any account standard or custom fields.
