How can you reach out when a customer is ready to buy?
Customer scoring lets you boil down engagement, customer profile, and behavior into one number, a contact score that lets you measure interest.
You can update contact scores automatically, based on almost any factor. Matching industries, counting email opens, and tracking website visits can show you which contacts are a good fit for your business.
What happens when you know they're interested? This automation uses ActiveCampaign's native integration with Twilio to automatically send a text message when a contact score crosses a threshold.
Here's how this automation works:
1. The contact score crosses 50 (or a number you choose)
2. The contact gets sent an SMS message via Twilio
