How do you keep track of customer data? Do you know your customers purchase history? When did they first become a customer? When a customer makes a purchase from your online store, what information do you get?
The "Store Customer First Purchase Date" automation recipe makes a note of when a customer became a customer. You'll know who your new customers are, their purchase history, and how long the customer lifecycle is for your ecommerce business.
This information is valuable, and it helps you:
- Segment your contacts
- Track online purchases
- Calculate customer lifetime value
- Calculate purchase frequency
- Develop your ecommerce email marketing strategy based on relevant purchases.
- Build personalized email automations
Before importing this automation recipe into your ActiveCampaign account:
- Link your ecommerce store to ActiveCampaign via Deep Data integration
- Create a date-based custom contact field for "First Purchase Date"
Here's how the automation recipe works:
1. The automation is triggered when a contact makes a purchase from your ecommerce store and the information is synced to ActiveCampaign via Deep Data integration (Note: this automation trigger should be set to "Once" so that this automation is only triggered once per contact)
2. The automation updates the custom contact field "First Purchase Date" to the current date and time
3. The automation ends
It's just good customer service to keep track of your contact's purchase history. It allows you to know the original purchase, provide proof of purchase for your contact, and celebrate their loyalty at key dates. No sensitive information like credit card numbers are stored, so your customers can feel confident your storing the right data and respecting their privacy.
It's also helpful for your support. If a product purchase ever had an issue, you just need an email address to find their purchase activity and solve any issues caused by something like issues with packing slips or how many days of purchase have passed.
The "Store Customer First Purchase Date" automation recipe makes a note of when a customer became a customer. You'll know who your new customers are, who your first customers are, and how long the customer lifecycle is for your ecommerce business.
This information is valuable, and it helps you:
- Segment your contacts
- Calculate customer lifetime value
- Calculate purchase frequency
- Develop your ecommerce email marketing strategy
- Build personalized email automations
Before importing this automation recipe into your ActiveCampaign account:
- Link your ecommerce store to ActiveCampaign via Deep Data integration
- Create a date-based custom contact field for "First Purchase Date"
Here's how the automation recipe works:
1. The automation is triggered when a contact makes a purchase from your ecommerce store and the information is synced to ActiveCampaign via Deep Data integration (Note: this automation trigger should be set to "Once" so that this automation is only triggered once per contact)
2. The automation updates the custom contact field "First Purchase Date" to the current date and time
3. The automation ends
