Win-Back Email for Recu­rring Payments Customer 

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Creado por Supal Desai

A win-back email is typically sent to encourage inactive, or churned customers to return and resume their subscription. Win-back emails often include incentives, such as discounts or special offers, to entice former subscribers to take action and re-engage with the brand.

The goal of a win-back email is to revive interest, reignite engagement, and ultimately win back the customer's business.

Tips for your win-back email:

• Address the customer by name and personalize the email based on their previous interactions or purchase history.

• Provide a compelling reason for the recipient to re-engage with your brand, such as a special discount, exclusive offer, or free gift. Make the incentive time-sensitive to create a sense of urgency.

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