Grow your business with personalized email marketing

Whatever your next email campaign looks like, ActiveCampaign’s software gives you the tools to make it a hit.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
A customer looking at a laptop, overlaid with a marketing automation that sends email and SMS reminders when a contact abandons their shopping cart.

Make it impossible for your customers to ignore their inbox

Our automation-first approach helps you deliver stronger, more personal experiences for every customer – whether you have one or one million. Increase open rates with world-class deliverability and content specific to your audience’s needs and interests.

Send what your contacts want to see

It’s all about getting the right content to the right people at the right time. Our personalization tags and dynamic content features make sure you’re always ready to resonate, engage, and convert.

Email campaign configuration window where the user is setting up tags for categorization.
  • Improve relevance and engagement

    Generate more clicks by sending each contact highly-relevant email content every time. Swap out subject lines, preview copy, and hero images for each segment and find the most effective option.

  • Implement predictive and conditional content

    Send one campaign that automatically adapts based on your customer data. Our predictive and conditional content features eliminate the guesswork and only show the most meaningful content.

    A pricing proposal email with personalization tags to add dynamic customization.
  • Sort, send, and automate with tags

    Think of tags as a sticky note for each contact. Assign attributes to each individual, group tagged contacts together, and even automate new tags based on actions, behaviors, and integrations.

    An animal shelter email, overlaid with an automation that adds tags and sends emails based on web visits.
  • Target campaigns based on contact segments

    Once you’ve organized your contacts in a way that makes sense for your business, you can set up granular campaigns and make sure everything that lands in their inbox is a must-read.

    An email for a beauty company, alongside a list of relevant products.

Create an email campaign for every occasion

Our intelligent email marketing automation helps you reach new audiences, build loyalty with existing customers, and focus on what works for your business.

  • Drip campaigns

    Drive engagement with targeted, personalized email nurture campaigns for every customer.

    Drip Campaign automation that sends a "welcome" email, waits one day, and sends a "next steps" email
  • Abandoned cart

    Send emails when your customers leave your website without checking out their cart. Recover lost sales and take purchases over the line.

    Automation where a user abandons their Shopify cart, a day passes, and a "forgot something" email is automatically sent.
  • Follow ups and reminders

    Automate outreach and effortlessly check in with customers. Perfect for events, appointments, surveys, and customer support.

    Mock-up of an email following up with a dental customer reminding them about their next appt.
  • Promotional emails

    Schedule emails and broadcasts when you have a big announcement, a new product launch, or anything else that matters to your customers.

    Mock-up of an email urging customers to buy their limited time availability tickets to an event.

Get up and running in no time

Whether you’re new to email marketing, or switching from another platform, save time and money with our powerful automation-first workflow.

Female-presenting marketing professional wearing a sage green sweater using a laptop and smiling.
  • 1:1 migration sessions

    We’ll help you import your contacts and templates as part of our onboarding process

  • Live chat and email support

    Our dedicated team are here to help you make the most of our tools.

  • Dive into guides and resources

    Explore our library with thousands of hours of tutorials and help resources.

  • Join the community

    Share tips and tricks with other ActiveCampaign users across the globe.

Email Builder

Create flawless emails in minutes with drag-and-drop design tools and over 250 pre-built templates. You can create or find the ideal design in whatever format your email campaign needs.

Screenshot of the ActiveCampaign Email Designer Interface. Behind it is a picture of a male-presenting florist holding a wooden crate of lush plants.

Email Deliverability

Improve email deliverability

ActiveCampaign’s best-in-class infrastructure and technical know-how mean your emails are delivered to the inbox at a higher rate than Mailchimp and Hubspot.

You’re in control

ActiveCampaign keeps email deliverability infrastructure in-house, so we’ll always monitor and make sure your emails are landing

A female-presenting person looking at a cellphone outdoors. Overlaid are deliverability stats showing ActiveCampaign at 94% deliverability.

Email Marketing with AI

AI email generator

Craft engaging copy at the click of a button. Use AI to create personalized content at scale, power on-brand campaigns with a consistent tone of voice, and instantly generate subject line ideas.

AI marketing automation builder

Create new customer journeys and automation maps with a simple prop. Our AI tool takes your prompt and makes it into a real automation journey in seconds.

Example of user employing ActiveCampaign Generative AI to write an email. The user is hovering over the "Make longer" menu option.

Marketing Automation Templates

Prebuilt customer journey maps

With over two decades of experience helping thousands of businesses grow, ActiveCampaign has a library of 900+ tried and tested pre-built automations. You’ll have access to ready-to-go workflows for every industry, so you can get up and running with powerful automations right away.

Marketing automation journey builder

Want to create your own customer journey? ActiveCampaign’s easy-to-use automation builder allows you to build unique automation maps that are ideal for your company and customers.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Everything you need

Start building best-in-class email marketing experiences today.

  • Email automation
  • Custom reporting
  • Personalization tags
  • Inbox preview
  • Segmentation
  • 900+ integrations
  • Scheduling
  • Transactional emails
  • 250+ templates
  • Dynamic content
  • 1:1 email
  • Split testing

Frequently Asked Questions

  • Why is segmentation important in email marketing?

    Email marketing is more than just getting your brand in front of potential customers. Segmentation and personalization allow you to send more than just one email to everyone. With ActiveCampaign you can personalize text, images, CTAs, and even discount offers to specific people.

  • How can email marketing fuel your overall inbound strategy?

    While most inbound channels help you bring in new leads, email marketing is what gets them to know your brand and convert. Through email marketing, you’ll learn valuable information about leads and what information they need to become a customer

  • How do you grow email lists for marketing?

    Use tools like forms and lead magnets on your website to incentivize people to subscribe. That means offering discounts, freebies, or in-depth information that provides value to your users. You can also grow your email list using social media posts and in-person events

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.