Forms can take a lot of busywork off of your plate. And while they collect helpful contact info, they also collect ways to improve engagement with your contacts.
How?
Submitting a form is a type of contact behavior. And contact behaviors gives you so much insight into how to best communicate with contacts and help guide them to becoming customers.
When a contact submits a form, that's a chance to give lead scoring points and show how far along a contact is in the customer conversion process. The Add Lead Scoring Points to Contact from Form Submission Automation Recipe helps you track contact engagement.
This automation recipe adds points to a lead score when a form is submitted. This form could be for things like:
- An opt-in to your company newsletter
- Blog updates
- A request for a content download
Learn how it works!
How does the add lead scoring points to contact from form submission automation work?
Here's how the add lead scoring points to contact from form submission automation works:
1. The contact submits a form and triggers the automation. You can specify which forms you want to give contacts points by creating separate triggers for each form you want to track or setting the trigger to "any", if you want to use this automation for all forms.
2. Once the contact submits the form, the automation scoring feature gives a specified amount of points to the contact. You can adjust the point value and expiration date to your liking. Submitting a form is generally considered to be an excellent indication of engagement so you may want this automation to distribute a significant amount of points.
3. The automation ends.
What do you need to use the add lead scoring points automation recipe?
Just an ActiveCampaign account, lead scoring, a form, and a contact list!
