Besides welcoming them, what other actions should you take with new contacts?
Invite them to follow you on your social media channels! The benefits are two-fold. Contacts will be able to keep up with an author they like and get the newest information as it releases. You get more engagement on those channels and can build out a more robust marketing plan.
This automation is triggered when a contact is subscribed to your main list. The contact waits for a bit as other welcoming messaging is sent and then is sent an email inviting them to follow you on social media to get the latest updates.
Here's how the automation works:
1. The contact enters the automation when they are subscribed to your main list.
2. The contact waits for two hours at a wait step.
3. The contact is then sent an email inviting them to follow you on social media.
Note: If you don't have a main list to house all contacts, feel free to build out more triggers for the specific lists this applies to or use any list in the trigger.
