When a contact submits a form, it pays to be personal. Instead of just sending a typical “Thank you for your response” email, use automation and our powerful integration with Facebook Lead Ads to start a conversation based on the information the contact provided you. This will put your business one step ahead and can help you start tracking and segmenting your contacts.
This automation tags contacts and sends a personalized email based on the answers they provided via your Facebook Lead Ad form. Before importing, integrate your Facebook Lead Ad account and build out your form with the custom field you want to segment by.
Here’s how Facebook Lead Ad Form: Personalization Follow-up works:
1. The contact enters the automation when they submit the specified Facebook Lead Ad Form.
2. They arrive at a subscribe to list step and are added to your master list.
3. They come to your first If/Else action that is checking for if the contact chose the first option for the field on your form.
4. If yes, they go down the Yes path and are tagged signifying they chose the first option.
5. They are then sent an email personalized to their form answer via a send email step.
6. If no, they go down the No path and arrive at your second If/Else action checking for if the contact chose the second option for the field on your form.
7. If yes, they go down the Yes path of the second If/Else and are tagged as having chosen the second option.
8. They are then sent an email personalized to their form answer via a send email step.
9. If no, then it is assumed they chose the third option and they are sent down the No path of the second If/Else and are tagged as having chosen the third option.
10. They are then sent an email personalized to their form answer via a send email step.
Note: You can build out this automation for each form you are using to segment contacts.
Note: If you have more than three options or just two, feel free to adjust the automation to however many If/Else actions you need and branching paths after to make this automation your own.
