A win-back email is typically sent to encourage inactive, or churned customers to return and resume their subscription. Win-back emails often include incentives, such as discounts or special offers, to entice former subscribers to take action and re-engage with the brand.
The goal of a win-back email is to revive interest, reignite engagement, and ultimately win back the customer's business.
Tips for your win-back email:
• Address the customer by name and personalize the email based on their previous interactions or purchase history.
• Provide a compelling reason for the recipient to re-engage with your brand, such as a special discount, exclusive offer, or free gift. Make the incentive time-sensitive to create a sense of urgency.
