GivingTuesday 2023

A toolkit to give you the best results

ActiveCampaign’s 2023 GivingTuesday Toolkit provides your nonprofit with everything you need from trends, how to prep, automations, and more. Make this your most successful GivingTuesday yet.

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What’s inside our toolkit

You use your tools to do your job better. This toolkit provides you with plenty of useful information to guide you through the holiday.

'23 Trends

2023 trends

Better navigate this year’s GivingTuesday after learning what’s trending. Findings from GivingTuesday's Lookback Reports will give you the insights you need to succeed.

Calendar

GivingTuesday preparation calendar

From October 17th to launch date and beyond, this calendar will have you prepared for every important date and milestone.

A vertically-stacked diagram of boxes. From top to bottom they read Nonprofit, eCommerce, and Automations

Nonprofit automations

Filled with information on how to execute your campaigns, these automations will help you “give” yourself the best opportunity this GivingTuesday. (See what we did there?)

GivingTuesday Strategies written on a ribbon

GivingTuesday strategies

Finally, these best-practice strategies will allow you to better segment and nurture your customers, generate buzz, and craft the ideal donor experience.

Templates galore

Don’t stress having to write vital emails during this busy season. Turn all your leads into paying customers, surprise and delight your customers on autopilot, and streamline your email creation process.
Image Templates
An example of some of the apps ActiveCampaign integrates with. Logos include Square, Shopify, WooCommerce, Salesforce, Magento, and others.

7 apps, 7 integrations

Learn which apps will help you have the most successful campaigns. More easily manage your contacts, track donations, and send automated follow-ups like thank you notes. Bonus: all 7 apps integrate with ActiveCampaign!

Right time, right place

Know when it’s the right time to send the right messages to the right audiences with our email segmentation tips & tricks.
An illustrated depiction of an envelope with a letter coming out of it, a chat box, and a location marker.

Make this your best GivingTuesday ever

Get the free GivingTuesday toolkit to give yourself the best opportunity to succeed this holiday season.

By submitting this form, you agree that ActiveCampaign may send you promotional emails about our products and services. You can unsubscribe at any time. View our Privacy Policy.

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Share this free toolkit

picture of octonation octopus
In the past year, we’ve gone from selling around $20,000 in merchandise to 6-figure sums.

The great thing about what we do is the educational component. When parents of kids download our octopus coloring book, or when people buy things from our OctoMerch shop, that’s an opportunity for us to tag them and stay in touch.

Warren Carlyle​

Founder, OctoNation​
Try it now, for free
No credit card required. Instant set-up.
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