FREE PRODUCT LANDING PAGE TEMPLATE

Essential elements of a product landing page

There are many different ways you can showcase products on a product landing page. 

However, there are a few essential pieces of information that you will need to be sure to include:

• Product Image ­– The fastest way to show off a product is with high-quality pictures. Show different angles and close-ups. Pictures reassure customers that the product is legitimate and high-quality. If the product is a service rather than a physical object, include related images.
• Product Description – The second most important way you can show off a product is to tell the customer what it is. What is it good for? Why do they need it? This is your chance to share all of the product’s most exciting aspects, capabilities, and features. Keep it brief, but include lots of info.
• Product Info/Specs – This section is more or less vital, depending on the product. If the product is an object, include dimensions, materials, weight, etc. If the product is a service, include duration, cancellation policies, perks, etc. You want to be clear and meticulous in this section.
• Price – List the product price;, it’s that simple. You can put a single price or have options if the prices change with design or duration.
• Buy Button – The last but vital aspect of any product landing page is a way for customers to buy the item. Put a big ‘buy’ button near the item. There needs to be a link where customers can buy the item (or get in touch for a demo or get contacted by a sales team).

Types of product landing pages

Product landing pages are broken down into two main types: click-through and lead generation pages. 

Click-through pages are the ones used for new or unfamiliar products. You can also use them for special offers and deals. They are usually designed to be more visually inviting and offer extra information. Landing pages work best with physical products and new services.

Lead generation pages are the ones you see for sign-up product pages. These pages have information collection forms embedded to gather info, sign-up new clients, and invite client participation. These pages work best for intangible products like services and subscriptions.

Product landing page best practices

Just as there is essential information you must include on your product landing page, there are ideal practices to employ in the page’s design.

• Clean and Efficient – The best way to direct your audience to where you want them is to keep the landing page clean. Don’t include more than you need to, and don’t add too many navigation options. Think of the page like a painting; you want to draw the eye in. Create a track to follow and a point to land on.
• Uniformity and Consistency – The page must be cohesive and stay on track. Make sure the images, copy, and style of the page all match. You are trying to send one specific message with this page, don’t take on different tones.
• Prove It – Show your customers that the product works as advertised. Add videos, customer or critic reviews, etc. It doesn’t matter as long as it shows the customer how your product works and what it does. If it is a service, include some success stories. If it is an item, include a video. Remember, you are not just selling a product;, you are selling trust.

For more, read this guide on how to write a landing page.

Product Landing page examples

You can find an example of a product landing page as easily as you can click the mouse. Chances are you’ve already seen several today. If you are looking for some great examples, try finding some startup companies, well-established companies, and completely obscure companies for reference.

Established companies will have landing pages that work and are simple because they are well-known. Startups are good examples for new products, and obscure pages are great for inspiring new ideas.

Get more customers with this free product landing page template

The most vital piece of information to remember when designing a product landing page is to stay focused. Show and tell everything you need to, but don’t stray from the product. Keep it concise and to the point. You want to introduce your product, entice the customer, and then leave them alone. They didn’t come to your landing page to read an essay.