Marketing and Sales Terms Glossary

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301 Redirect

A 301 redirect is a permanent redirect from one page of a website to another page of a website. Unlike a 302 redirect, which is temporary, a...

302 Redirect

A 302 redirect is a temporary redirect from one page of a website to another page of a website. Unlike a 301 redirect, which is permanent, a...

404 Error

A 404 error occurs when trying to visit a web page that does not exist. 404 errors (alternatively called HTTP 404, Page Not Found, Server Not Found,...

A

Abandoned Cart Email

An abandoned cart email is an email sent after a customer leaves a website's checkout process without completing their purchase.

Acceptable Spam Report Rate

What is an acceptable spam report rate? An acceptable spam report rate refers to the percentage of reported emails that are flagged as spam by recipients or...

Affiliate Marketing

Affiliate marketing is a marketing partnership program that allows individuals to become 'Affiliates' and rewards them for successfully referring them to a business.

Algorithm

An algorithm is a set of rules used to calculate the answer to a problem. Algorithms power many computer programs.

Anchor Text

Anchor text is the clickable, colored (usually blue) text that indicates a hyperlink.

Anti-spam Laws

Anti-spam laws are regulations designed to protect consumers from getting unsolicited and unwanted commercial emails.

Attribution Model

An attribution model is a system that assigns a value to any given sales or marketing goal/touchpoint in the buying process.

Audience

What is an audience? An audience refers to a specific group of individuals or potential customers who have an interest in a particular product, service, or topic....

Automating

Automating refers to using technology to automate repetitive or manual tasks, reducing the need for human intervention. This can include using sales and marketing software, scripts, or...

Automatization

Automatization, also known simply as automation, refers to using technology to automate tasks that would otherwise require human intervention. This can include the use of software, hardware,...

Autoresponder

An autoresponder is a message that is automatically sent after someone subscribes to an email list.

Average Open Rate

Average open rate is the percentage of email recipients that open an email message from a sender.

B

B2B (Business to Business)

B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer [B2C]).

B2C (Business to Consumer)

B2C (Business to Consumer) is when a business targets an individual consumer to sell to, rather than another business.

B2C Marketing

B2C marketing is about promoting products or services directly to consumers. This type of marketing focuses on reaching individuals likely to purchase a product or service for...

Backlinks

Backlinks are hyperlinks linking one webpage or website to another webpage or website.

Banner Ad

A banner ad, also called a web banner, is a form of online advertising embedded on a web page.

BBC Email

What is a BBC email? A BBC email, also known as a blind carbon copy email, is a type of email communication where the sender includes recipients...

Behavioral Marketing

What is behavioral marketing? Behavioral marketing is a marketing strategy focusing on understanding and leveraging consumer behaviors, preferences, and actions to deliver personalized and targeted marketing messages...

Behavioral Segmentation

Behavioral segmentation is a marketing strategy that groups consumers based on their past behaviors, such as their purchase history, website browsing behavior, and engagement with marketing campaigns....

Behavioral Targeting

Behavioral targeting is a marketing technique that uses existing customer data to optimize the effectiveness of marketing campaigns (especially email campaigns).

Blog

Learn what a blog is, what the benefits of optimizing your blog strategy are, some best practices, and some great blog post examples.

Bounce Back Email

A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer.

Bounce Rate

Bounce rate is the percentage of website visitors that leave a website after looking at only one page.

Bounced Email

A bounced email, or bounce, is an email message that gets rejected by a mail server.

Brand Evangelist

A brand evangelist is a customer who loves your brand so much that they regularly promote it to others.

Brand Integration

What is brand integration? Brand integration refers to the strategic process of incorporating a brand’s identity, values, and messaging into various aspects of a company’s operations, marketing...

Brand Mention

Brand mentions are online references to your brand, company, or product.

Brand Positioning

Brand positioning refers to the strategic process of establishing a distinctive and desirable position for a brand in the minds of consumers. It involves crafting a unique...

Brand Strategy

What is brand strategy? Brand strategy is a long-term plan that outlines how a company positions and differentiates its brand in the marketplace. It involves defining your...

Branding

Branding is the process creating a distinct style of a company or series of related products.

Broadcast Text Message

A broadcast text message, also known as a mass text message or bulk SMS, is a type of marketing communication that allows businesses to send a message...

Bulk Email

A bulk email is an email that is sent to a large group of recipients at once.

Business Email Compromise

What is a business email compromise? A business email compromise (BEC) is a type of scam that targets businesses, particularly those with high financial transactions. The attack...

Business Pitch

What is a business pitch? A business pitch is a concise and compelling presentation or proposal that outlines the key elements of a product, service, or business...

Business Proposal

What is a business proposal? A business proposal is a document that outlines a product or service offering, typically used to initiate a business relationship or secure...

Buyer Persona

A buyer persona is a detailed profile of your target customer created from real customer data and market research.

Buyer’s Journey

The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase.

C

Call to Action

A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers.

Campaign Platform

What is a campaign platform? A campaign platform refers to a software or technology solution that enables businesses to plan, execute, and manage their marketing campaigns effectively....

CAN-SPAM

CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM is a law created in 2003 that establishes the rules for commercial email...

Capture Rate

What is the definition of capture rate in business? Capture rate, or conversion rate, refers to the percentage of individuals who take a desired action out of...

CC Email

What is a CC email? CC in email stands for “carbon copy email.” It is a feature that allows you to send a copy of an email...

Channel Strategy

What is a channel strategy? A channel strategy refers to a business’s plan and approach to reach its target audience through various distribution channels. It involves selecting...

Click Bait

Click bait is content that intentionally exaggerates or dramatizes a topic in order to encourage visitors to click on a link to a web page.

Click to Open Rate

Click to Open Rate (CTOR) is the percentage of people who open and email campaign and also click on a link within that campaign.

Click-Through Rate

Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email.

Clickbait Definition

Clickbait refers to content, such as headlines or thumbnails, designed to attract attention and encourage clicks. Clickbait often employs sensational or exaggerated language and may use misleading...

Client Success

What is client success? Client success refers to the strategic approach and actions businesses take to ensure the long-term satisfaction, retention, and growth of their clients or...

Cold Email

A cold email is an unsolicited email sent to a recipient who has no prior relationship or connection with the sender. The purpose of a cold email...

Company Domain

What is a company domain? A company domain is a unique web address or URL associated with a specific business or organization. It serves as the digital...

Contact Management

What is the definition of contact management in business? In a business context, contact management refers to storing, organizing, and tracking all the information related to an...

Content Advertising

Content advertising is the creation of high-quality content for paid advertising channels – including pay-per click (or PPC), paid social, and advertisements.

Content Curation

Content curation is the practice of collecting and sharing high-quality resources on a particular topic.

Content Curation Tools

Content curation tools are applications that help you find and share relevant, valuable content.

Content Distribution

Content distribution is how you share and promote content to your online audiences.

Content Marketing

Content marketing is a form of marketing that involves creating, publishing, and sharing content.

Content Optimization

Content optimization is the process of making sure your content reaches the largest possible target audience.

Content Promotion

Content promotion is the process of getting your content in front of your target audience.

Content Quality

Content quality is how well your content achieves its goal(s). It refers to the depth of information and insight contained within a piece of content.

Content Template

A content template is a document that makes it easy to keep your content consistent and developer-friendly.

Conversion

A conversion is a marketing term for a person who has received a marketing email, seen an online ad, or visited a website and has completed a...

CPC

CPC is short for cost per click, and refers to the cost of one click on an online advertisement.

CPM

CPM, or cost per mille, is the cost of 1000 advertising impressions, views, or clicks.

Cross-selling

What is cross-selling? Cross-selling is a sales strategy that involves offering customers additional, complementary products or services that are related to what they have already purchased. It’s...

Crowdfunding in Business

Crowdfunding is a method of fundraising involving many people contributing small amounts of money to a project or venture. This is usually done through special online websites...

Customer Experience Automation

What is customer experience automation? CXA creates unique experiences for every customer by delegating decision making to your customer data. Learn how to build true personalization.

Customer Experience Strategy

What is a customer experience strategy? A customer experience strategy refers to a comprehensive plan and set of activities a business implements to deliver exceptional and consistent...

Customer Journey

What is the customer journey? The customer journey refers to the process that a potential customer goes through from the initial contact with a business or brand...

Customer Lifetime Value

Customer lifetime value (CLV, or LTV for life-time value), is the predicted amount of revenue an average customer will generate for your business over the entire lifespan of your relationship with...

Customer Management

What is customer management? Customer management refers to the processes and strategies implemented by businesses to effectively handle their interactions and relationships with customers throughout their journey....

Customer Persona

What is a customer persona? A customer persona, also known as a buyer persona or marketing persona, refers to a semi-fictional representation of your ideal customer. It...

Customer Profile

A customer profile is a detailed description of your ideal customer based on their demographics, interests, behaviors, motivations, and pain points. It helps businesses understand their customers’...

Customer Relations

What is customer relations? Customer relations refers to the interactions, communication, and overall relationship management between a business or organization and its customers. It encompasses the strategies,...

Customer Sales Promotion

What is consumer sales promotion? Consumer sales promotion refers to the marketing activities and techniques businesses implement to stimulate and encourage consumers to purchase or engage in...

Customer Value Marketing

What is customer value marketing? Customer value marketing refers to a strategic approach in which businesses focus on delivering maximum value to their customers throughout the entire...

D

Data Hygiene

Data hygiene refers to maintaining accurate, complete, and reliable data in a database or information system. It involves the ongoing tasks of identifying, cleaning, updating, and removing...

Demographic Segmentation

Demographic segmentation is dividing a target market based on demographic characteristics like age, gender, income, etc. This helps businesses tailor marketing efforts to specific groups, improve customer...

Digital Marketing Strategy

A digital marketing strategy is a comprehensive plan that outlines how a business will use digital channels, such as email marketing, social media, and website optimization, to...

Digital Medium

What is a digital medium? A digital medium refers to any electronic platform or channel used for the creation, storage, and distribution of digital content. Digital mediums...

Direct Mail Advertising Definition

Direct mail advertising is a marketing technique that involves sending promotional materials, such as letters, postcards, or brochures, directly to potential customers through the mail. This type...

DMARC

Domain-based Message Authentication, Reporting, and Conformance, commonly known as DMARC, is an email validation protocol designed to protect email domains from being used in phishing and spoofing...

Domain Authority

Domain authority is 1-100 score that indicates how well positioned your website is to appear in search engine results.

Double Opt-In

A double opt-in is a process where subscribers to an email list must verify their interest in signing up before being sent emails.

Duplicate Content

Duplicate content is content that appears on more than one web page. If the same content appears on pages with different web URLs, that is duplicate content.

Dynamic Content

Dynamic content is website or email content that changes based on who is viewing it.

E

Earned Media

Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party.

Ebook

An eBook is a non-editable book that is displayed on a digital format and is optimized to be read on any digital device such as computers, tablets,...

Editorial Calendar

An editorial calendar is an organizational scheduling system used by bloggers, publishers, businesses, and content marketers to control publication of content across different channels.

Email A/B Testing

Email A/B testing (also known as split testing) measures response rate to different variations of the same email.

Email Automation

Email automation is a marketing technique that lets marketers schedule and trigger emails based on date, characteristics of their contacts, or the behavior their contacts take.

Email Blast

An email blast is a single email sent out to a large group of recipients all at once.

Email Blocklist

An email blacklist / blocklist is a list of blocked emails, domains, or IP addresses that are suspected of sending spam or malicious content.

Email Campaign

An email campaign is one email (or a series of email) sent to achieve a specific goal for the marketer.

Email Click Rate

Email click rate is the percentage of people who click on an email link after receiving an email campaign.

Email Client

What is an email client? An email client is a software application that is used to access, manage, and send emails. It provides users with a user...

Email Deliverability

Email deliverability is a term that refers to the ability of an email message to arrive in the recipient's email inbox.

Email Deployment

Email deployment is the sending of emails to a list of subscribers using an email platform or program.

Email Domain

What is an email domain? An email domain refers to the unique identifier that appears after the “@” symbol in an email address. It represents the online...

Email Etiquette

What is Email Etiquette? Email etiquette refers to the set of rules and principles governing the proper conduct of email communication. It involves using appropriate language, tone,...

Email Format

What is an email format? Email format refers to the structure and design of an email message. It encompasses various elements, including the layout, visual appearance, typography,...

Email Forwarding

What is email forwarding? Email forwarding is a feature that allows you to automatically redirect incoming emails from one email address to another. When email forwarding is...

Email Header

What is an email header? An email header is a section of an email message that contains essential information about the email. It is located at the...

Email Integrations

Email integrations are tools that connect and provide additional functionality to an existing email provider.

Email Leads

Email leads are people whose email address you’ve collected through an opt-in form (with their permission).

Email List

What is an email list? An email list is a collection of email addresses used by businesses and individuals to send email messages, newsletters, updates, and promotional...

Email List Fatigue

Email list fatigue occurs when subscribers stop engaging with your email marketing campaigns.

Email Marketer

What is an email marketer? An email marketer is a professional who specializes in creating and executing email marketing campaigns. Email marketers are crucial in helping businesses...

Email Marketing

Email marketing is a form of direct marketing that uses emails to promote your business.

Email Marketing Benchmarks

Email marketing benchmarks are the metrics used to measure the success of an email campaign.

Email Marketing Campaign

What is an email marketing campaign? An email marketing campaign refers to a targeted and coordinated series of email communications sent by a business or organization to...

Email Marketing Conversion Rate

Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action).

Email Marketing Software

Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing campaigns.

Email Marketing Template

An email marketing template is a pre-built HTML email template.

Email Marketing Tools

Email marketing tools are the software and applications used in email campaigns.

Email Newsletters

Email newsletters are regularly scheduled emails sent to email list subscribers.

Email Open Rate

Email open rate is the percentage of people who received an email and opened it.

Email Preheader

An email preheader is a small line of text that appears after the subject line in an email inbox.

Email Safelist

An email safelist is a list of "approved" or "safe" email senders.

Email Service Provider (ESP)

An email service provider (ESP) allows users to send email campaigns to a list of subscribers.

Email Spam

Email Spam is email that the recipient has not given permission to receive, and is therefore unsolicited.

Email Spoofing

What is Email Spoofing? Email spoofing is a technique in which an attacker sends emails with a forged sender address, making it appear as if the email...

Email Thread

What is an email thread? An email thread refers to a series of related email messages exchanged between individuals or parties. It represents a chronological sequence of...

Email Whitelist

What is an email whitelist? An email whitelist refers to a list of approved email addresses or domains that are deemed safe and trustworthy by the recipient’s...

Email Workflow

An email workflow is a series of automated emails that are triggered by specific actions or behavior.

Ending of an Email

What is the ending of an email called? The ending of an email is commonly referred to as the email signature. It is the section at the...

Engagement Marketing

What is engagement marketing? Engagement marketing is a strategic approach that focuses on building meaningful and long-lasting relationships with customers by actively involving them in interactive and...

Event Marketing

What is Event Marketing? Event marketing is a type of marketing that involves creating and executing an event to promote a product, service, or brand. It is...

Evergreen Content

Evergreen content is content that remains relevant long after its date of publication.

F

Follow Up

What is a Follow-Up? A follow-up refers to the communication or actions taken after an initial interaction, such as a sales call, email, meeting, or event. These...

Footer

What is a footer? The footer is a section at the bottom of a web page or email containing important information, navigational links, and additional content. It...

G

Gated Content

Gated content is any content, including blog posts, articles, white papers, webinars, or ebooks, that cannot be accessed until the visitor submits their contact information or logs...

Giving Tuesday

What is the definition of Giving Tuesday in business? Giving Tuesday, often stylized as #GivingTuesday, is a global movement encouraging individuals and organizations to donate their time,...

Good Marketing

What is good marketing? Good marketing refers to the strategic and effective practices and techniques employed by businesses to promote their products or services, engage their target...

Google Analytics

Google Analytics is a popular free website analytics platform.

Google Search Console

Google Search Console is a platform that helps website owners and webmasters understand the performance of their websites in Google search.

Guerilla Marketing

Guerilla marketing is a marketing strategy that involves unconventional, low-cost, and creative techniques to promote a product, service, or brand. It is designed to create buzz and...

Guest Blogging

Guest blogging is when a blog is written by a writer who does not typically contribute to the website the blog is published in.

H

Hard Bounce

A hard bounce is an email that cannot be delivered because of a permanent issue.

High Ticket Affiliate Marketing

High-ticket affiliate marketing is a form of affiliate marketing in which an affiliate marketer promotes high-ticket products or services, typically those with a higher price point, to...

High-converting drip campaigns in 7 steps

A drip campaign is a series of marketing emails sent out on an automated schedule.

How To Choose a Customer Engagement Platform

A customer engagement platform is software that helps businesses analyze, manage and optimize the customer journey.

HTML

HTML stands for Hypertext Markup Language, and it is a standardized markup language system for displaying documents on web browsers.

Hyperlink

A hyperlink is an icon, graphic, or often underlined phrase in a document that links to another resource or web page.

I

Inbound Marketing

Inbound marketing is a business technique for attract customers to a brand’s products and services

Influencer

An influencer is a person who has the ability to affect the behavior of other people as a result of the size of their audience or their...

Infographic

An infographic is an image or graphic used to present information or data.

Inside Sales

What is Inside Sales? Inside sales refers to the sales process that is conducted remotely, typically over the phone or internet, as opposed to in-person. Inside sales...

Integrated Campaigns

Integrated campaigns combine multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience.

Interactive Content Marketing

Interactive content marketing is the practice of using content that requires action from users.

Interactive Tools

An interactive tool is a way to increase engagement with a target audience by getting them to click, tap, type, or take some other action.

J

JavaScript

JavaScript, sometimes abbreviated as JS, is a high-level, interpreted programming language that lets you implement complex elements on web pages.

Jobs In Email Marketing

What is an email marketing job? An email marketing job refers to a role within an organization that focuses on planning, creating, and executing email marketing campaigns...

K

Keyword

A keyword (sometimes referred to as a search query or keyphrase) is a word that defines the main theme of the content on your page or post.

Keyword Density

Keyword density is ratio of the number of times that a keyword or phrase appears on a web page compared to the overall word count of the...

Keyword Frequency

Keyword frequency refers to how often a keyword appears on a given web page.

Keyword Research

Keyword research is the process of determining which search keywords are relevant to a given web page.

KPI (Key Performance Indicator)

A key performance indicator (or KPI) is a way to measure the performance of a business and its employees over time.

L

Landing Page

A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated content.

Lead Generation

Lead generation is the process of converting prospects into a lead based on the interest they show in your business.

Lead Generation Website

What is a lead generation website? A lead generation website is specifically designed to collect and nurture potential customers, or ‘leads,’ for a business. Its primary goal...

Lifecycle Marketing

Lifecycle marketing is the process of guiding potential customers through stages in the customer journey.

Lifetime Value

Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business.

Link Baiting

Link baiting is the creation of content with the singular purpose of getting people to link to it.

List Cleaning

List cleaning is the practice of removing unengaged or outdated emails from your email marketing database.

List Hygiene

Email list hygiene is the practice of keeping your email list full of engaged, active contacts.

Long Form Content

Long form content is content, typically written or video, that takes an above average amount of time to consume.

Long Tail Keywords

Long tail keywords are keywords that are not searched as often as other phrases related to their topic.

M

Mail Server

What is a mail server? A mail server, also known as an email server, is a computerized system that facilitates the sending, receiving, and storage of electronic...

Market Positioning

What is market positioning? Market positioning refers to the process of creating an image or identity for a product, service, or brand in the minds of the...

Market Test

What is a market test? A market test refers to the process of testing a product, service, or marketing campaign in a specific market or audience to...

Marketing Automation

Marketing automation is the use of software and technology to automate repetitive, manual marketing activities.

Marketing Campaign

In marketing, a campaign describes a series of marketing tactics designed to achieve an overall goal.

Marketing Management

What is marketing management? Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities. The ultimate goal of marketing management is...

Marketing Promotion

What is marketing promotion? Marketing promotion refers to the strategic activities and communication efforts undertaken by businesses to promote their products, services, or brand to their target...

Marketing Publicity

What is marketing publicity? Marketing publicity refers to gaining public visibility or awareness for a product, service, or your company via the media and other communication channels....

Mass Email Marketing

Mass email marketing refers to sending one email message to a large group or list of contacts.

Media Channel

What is a media channel? A media channel refers to a specific platform or medium through which content is distributed to an audience. It represents the means...

Media Company

What is a media company? A media company is an organization that operates in the field of mass communication, producing and distributing content to a wide audience...

Media Coverage

What is media coverage? Media coverage refers to the attention and exposure received by a person, brand, event, or topic in various forms of media, including print,...

Meta Description

This is a meta description. A meta description is a snippet of text used to summarize a web page’s content.

Meta Tags

Meta tags are HTML tags that help define the contents of a web page.

Meta Title

A meta title is the title of a web page as defined in the page’s HTML code.

Microblogging Definition

Microblogging is a form of online communication that allows users to post and share short messages, typically limited to a certain number of characters or words. The...

Mobile Optimization

What is mobile optimization? Mobile optimization refers to designing and formatting your website so it’s easy to read and navigate from a mobile device. This could mean...

Multimedia Content

What is multimedia content? Multimedia content refers to the combination of various media elements, such as text, images, audio, video, and interactive elements, to deliver information or...

Multivariate Testing

Multivariate testing is a process for testing hypotheses where more than one variable is changed.

N

Nofollow Links

Nofollow links are links with a nofollow HTML tag applied to them.

O

One-to-One Marketing Definition

One-to-one marketing, also known as personalized marketing, is a marketing approach that tailors products, services, and promotional messages to individual customers based on their unique preferences and...

Opt Out

To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list.

Opt-in Email Lists

Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your list and...

Opt-in Marketing

Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses.

Outreach Marketing

What is outreach marketing? Outreach marketing is a strategic approach to promoting products, services, or brand messaging by proactively reaching out to target audiences and establishing meaningful...

Owned Content

What is owned content? Owned content refers to digital assets and media fully owned and controlled by a business or individual. It includes various forms of content,...

Owned Media

Owned media includes any marketing channel completely under your company’s control.

P

Page Title

A page title is the title of a web page as it appears at the top of the browser window and in search engine results.

Paid Media

Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media.

Path to Purchase

What is the path to purchase? The path to purchase refers to the journey that a potential customer takes from the initial awareness of a product or...

Pay-Per-Click (PPC)

Pay-per-click (PPC) is a model of digital advertising that charges advertisers each time someone clicks on one of their ads.

Permission Email Marketing

Permission email marketing is marketing focused on getting permission ti contact prospects at a later date with information, promotions, and offers.

Personalization

Personalization in email marketing refers to the gathering and use of personal information of a contact

Personalize

What is personalization in email marketing? Personalization in email marketing refers to the practice of tailoring email messages and content to individual recipients based on their unique...

Pipeline

What is a pipeline? A pipeline is a systematic and visual representation of a process or workflow involving multiple stages, each representing a step toward a desired...

Pitch Deck

A pitch deck is a brief presentation, usually in the form of a slideshow, that outlines the key elements of a business idea or startup. It is...

Plain Text Email

A plain text email is an email that uses only text, without the use of images, links, graphics, HTML code, or formatting.

Podcast

A podcast is a digital audio file that you can download to your computer, smartphone, iPod, or tablet.

Prevision

What is prevision in business? Prevision in business, akin to foresight or forecasting, refers to predicting and preparing for future events and trends in the market. This...

Product Launch

What is the definition of a product launch in business? A product launch, also known as a product rollout or market introduction, is the planned and coordinated...

Product Offer

What is a product offer? A product offer is a detailed description of the tangible products, goods, or services a company provides to its customers. It encompasses...

Product Positioning

What is product positioning? Product positioning refers to the strategic process of creating a distinct and desirable image of a product or service in the minds of...

Promotional Email

A promotional email is an email sent to inform the email list of your new or existing products or services.

Promotional Plan

What is a promotional plan? A promotional plan is a strategic document outlining the specific marketing activities, tactics, and channels to promote a product, service, or brand....

Promotional Pricing

What is promotional pricing? Promotional pricing refers to businesses’ strategic use of temporary price reductions or discounts to attract customers, increase sales, and generate interest in their...

Psychographic Segmentation

Psychographic segmentation is a marketing strategy that groups consumers based on their personality traits, values, interests, attitudes, and lifestyle. It’s used to create more targeted and effective...

Push Notification

A push notification is a message or alert sent from a mobile app or marketing software to a user’s device, even when the user is not actively...

Q

Query

In SEO, a query is the actual word or phrase that someone types into a search engine.

R

RE: sent

What is RE: sent? RE: in email refers to the subject line when responding to a previous email message. It’s an abbreviation for “regarding” or “in reference...

Reach in Marketing

Reach in marketing refers to the total number of people exposed to a particular message, advertisement, or content through a given medium or channel. This metric determines...

Real Estate CRM

What is a real estate CRM? A real estate CRM (customer relationship management) is a software tool designed specifically for real estate professionals to manage their customer...

Real-Time Marketing Definition and Benefits

Real-time marketing is a marketing strategy that involves creating relevant and timely marketing messages and delivering them to consumers at the right moment. Real-time marketing is often...

Recipient

A recipient is a contact that has opted-in to receive emails as part of a mailing list.

Relationship Management

What is relationship management? Relationship management refers to the strategies, processes, and tools used by businesses to build and maintain strong, long-lasting relationships with customers. It involves...

Relationship Selling

What is the definition of relationship selling in business? Relationship selling, sometimes referred to as consultative selling, is a sales approach that prioritizes building strong, long-term relationships...

Remittance Email

What is a remittance email? A remittance email refers to an electronic communication sent from a customer or client to a business or organization to convey payment...

Repurposed Content

Repurposed content is content that has been altered from its original form to serve a different marketing goal.

Retail Marketing

What is retail marketing? Retail marketing is a strategic approach used by businesses to promote and sell their products or services directly to consumers. It encompasses various...

Retargeting

Retargeting is a form of online advertising that serves your ads to people who are already on your contact list or have already visited your website.

Return On Sales

What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency...

RSS

RSS stands for Really Simple Syndication, a standardized system for distributing content from a website or blog to readers.

RSS Subscription

What is an RSS subscription? The term “What is an RSS subscription?” often comes up in digital marketing and content management discussions. RSS, an acronym for “Really...

S

Sales Channel

What is a sales channel? A sales channel refers to the various methods and avenues businesses distribute and sell products and services to customers. It encompasses different...

Sales Discount

What is the definition of sales discount in business? In business, a sales discount, also known as a purchase discount or cash discount, is a reduction in...

Sales Marketing

What is sales marketing? Sales marketing refers to businesses’ strategic approach and activities to promote their products or services, generate leads, and drive revenue through sales channels....

Sales Pitch

What is a Sales Pitch? A sales pitch is a persuasive message designed to convince potential customers to purchase a product or service. It involves communicating the...

Sales Prospecting

Sales prospecting is the process of identifying and reaching out to potential customers or clients in order to create new business opportunities. The goal of sales prospecting...

Scaling In Business

What is scaling in business? Scaling in business refers to the capability of a company to manage a growing workload or potential increase in its output in...

Schema.org

Schema.org is a form of markup that makes it easier for search engines to read and index your content.

Segmentation

Segmentation is the act of grouping your contacts by their characteristics or the actions they take.

Segmenting

What is segmenting? Segmenting refers to the practice of dividing a target audience or customer base into smaller, more specific groups or segments based on certain criteria...

Selling in Marketing

What is selling in marketing? Selling in marketing refers to the strategic process of persuading potential customers to purchase a product or service by effectively communicating its...

SEM (Search Engine Marketing)

Search engine marketing (SEM) is any paid digital marketing effort that increases your website’s visibility in search results.

SEO (Search Engine Optimization)

Search engine optimization (SEO) is the practice of improving the ranking of information in search results.

SERP (Search Engine Results Page)

The search engine results page (SERP) is the page that displays all of the results for a user’s query.

Shared Media

What is the definition of shared media in business? Shared media, also known as earned media, refers to the publicity gained through promotional efforts other than paid...

Small Business Loan

What is a small business loan? A small business loan refers to a financial product specifically tailored to meet the funding needs of small and medium-sized enterprises...

SMS Marketing

SMS marketing is a form of mobile marketing that uses short message service (SMS) to communicate with customers via text messages. SMS messages are typically used to...

SMS Messaging

SMS messaging, which stands for short message service messaging, is a text messaging service available on mobile phones, smartphones, and other mobile devices. It allows users to...

Soft Bounce

A soft bounce is an email that cannot be delivered due to a temporary issue.

Spam Filter

What is a spam filter? A spam filter is a software or program designed to detect and prevent unsolicited or unwanted emails from reaching a user’s inbox....

Spin Selling

Spin Selling is a consultative selling technique developed by Neil Rackham in the 1980s. It is based on the idea that successful sales require a deep understanding...

Stealth Marketing

What is Stealth Marketing? Stealth marketing is a form of advertising that promotes a product or service in a subtle or disguised way to create a buzz...

Subject Line

A subject line is the headline of an email, the copy that appears in a recipient's email inbox.

Subject Line Length

What is the ideal length of an email subject line? The ideal length of an email subject line refers to the recommended number of characters or words...

Subprocessor

What is the definition of a subprocessor in business? A subprocessor, also known as a data subprocessor or third-party subprocessor, is an external entity engaged by a...

Suggestion Selling

What is Suggestion Selling? Suggestion selling is a sales technique where the salesperson encourages the customer to purchase additional items, often complementary or associated with the primary...

Systemize

What is systemize? Systemize, also known as systematize, refers to organizing and standardizing business operations, tasks, and procedures to create efficient and repeatable workflows. It involves implementing...

T

Target Segmentation

What is target segmentation? Target segmentation, or market segmentation, divides a broader market into distinct groups or segments based on similar characteristics, behaviors, or needs. It involves...

TF-IDF (Term Frequency Inverse Document Frequency)

TF-IDF is short for term frequency–inverse document frequency.

Thought Leadership

Thought leadership is the process of becoming known for your expertise on a narrow subject.

Time To Market (TTM)

What is Time to Market? Time to Market (TTM) is a business term that refers to the period from a product being conceived until its availability on...

Transactional Email

A transactional email is a type of email that is triggered by an action on a website or mobile application – usually a purchase.

Tripwire Marketing

Tripwire marketing is the practice of offering leads a low-cost product with the intention of selling them more expensive products later.

U

Unique Selling Proposition (USP)

A unique selling proposition (USP) is a statement that describes the unique value proposition of a product or service, and how it differentiates from the competition. The...

Unique Value Proposition (UVP)

A unique value proposition (UVP) is a statement that describes the unique benefit that a company, product, or service provides to its customers or clients. It explains...

Unsubscribe

Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list.

User Generated Content (UGC)

User-generated content (UGC) is any written content, video, imagery, or other content format that is created by users of a product or service, rather than the company...

UTM Code

What are UTM codes? UTM codes, short for Urchin Tracking Module codes, are snippets of text added to URLs to track the effectiveness of marketing campaigns and...

V

Video Marketing

What is video marketing? Video marketing refers to the strategic use of video content to promote products, services, brands, or ideas to a target audience. It involves...

View Rate

What is a view rate? View rate refers to the percentage of recipients who open and view a specific email or campaign out of the total number...

Viral Email Marketing

Viral email marketing is a method of email marketing with the goal of getting content spread quickly across many different channels.

W

Webhook

What is a webhook? A webhook is a way for one application to provide other applications with real-time information. In simpler terms, a webhook is a tool...

Website Integration

A website integration is when your website sends or receives information from another application, system, or website. Website integrations are useful when you want to connect data...

What Is a Good Return on Sales

What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency...

What Is the Best Way to Describe Automation?

Automation refers to using technology to streamline processes and tasks, reducing the need for human intervention. Businesses can use several different types of automation, each with unique...

White Paper in Business

What is a white paper in business? A white paper in business refers to a comprehensive, authoritative, and informative document that addresses a specific problem, provides in-depth...

Workflow Automation

What is workflow automation? Workflow automation is the process of using technology to automate repetitive and manual tasks that are part of a larger process or “workflow”....