A bulk email is an email that is sent to a large group of recipients at once. Bulk emails are usually used in marketing campaigns to promote a business or product. Unlike spam, bulk emails are sent to people who have signed up to receive marketing messages from a company.
How does bulk email work?
Bulk email is when an emails service provider allows you to send mass email to a large group of contacts at once. You can send a single message to as many contact emails as you are willing to pay for. These can/should be personalized, but often are not.
How do you start a bulk email?
- Send only to contacts that expect to hear from you.
- Send only emails those contacts will truly want.
- Segment your email based on contact information.
- Personalize your emails based on the specific segment.
- Write a subject line that elicits curiosite and will be opened.
What is bulk mail in Gmail?
In Gmail, you can activate your account’s bulk folder feature and decide what messages you want sent to that folder. There are a number of parameters including: sender address, total recipients, subject lines, as well as additional filters.
Read our guides on:
- Sending personalized mass emails
- Moving beyond the email blast
- Best mass email senders