Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email. It’s used as a metric to measure the success of a marketing campaign.
A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign.
What is a good click-through rate?
According to Google AdWords, the average CTR is 1.91% for search and 0.35% for display advertising. Like most averages, these numbers can be deceiving. A good CTR for most ads is 4-5% within search and 1% CTR for display networks.
Why is click-through rate important?
A high click-through rate indicates that people who saw the call to action found it compelling enough to click. The average click-through rate of a marketing campaign depends on the channel of the campaign. This helps marketers understand their customers, telling them what works (and what doesn’t).
What is the difference between clicks and click-through rate?
Clicks are the total number of times users have clicked something (1,000 clicks) and click-through rate is the number of clicks divided by the total number of times something was viewed (1,000 clicks / 10,0000 impressions = 10% CTR).