Email Campaign

An email campaign is a series of emails sent to subscribers for a specific purpose.

Email campaigns typically involve segmenting an audience, crafting personalized content, and automating delivery through an email marketing platform. Performance is tracked using metrics like open rates, click-through rates, and conversions to refine future campaigns. Effective email marketing campaigns focus on relevance, timing, and clear calls to action to maximize impact.

Start by focusing on your email list. Use segmentation and personalization to make every single email feel personal. Once you've segmented your list and personalized your email campaign, you're on your way to a successful email campaign.

Since most email campaigns are a single email or a short series of emails, within each email, the answer depends on what your contacts have signed up to receive from you. If it's a newsletter, emails up to 1,000+ words are not uncommon. But, if the emails are focused on e-commerce and the goal is to get the contact to make a purchase, a copy length between 50-100 words can be effective.

• Customize the sender "from" name so the contact remembers who is sending it to them
• Customize the recipient "to" name
• Craft a benefit-focused subject line and pre-header text.
• Write body copy that is compelling and expected by the recipient
• Focus on writing emails that get opens and elicit action (avoiding email inbox filters)

• Build an email list of interested contacts
• Define the goals of your email campaign
• Segment your email list based on contact information
• Personalize your emails
• Write relevant and valuable emails
• Write a subject line that encourages contacts to open

An email campaign can look very different depending on your goal.

For instance:

• Welcome series: Introduces new subscribers to your brand’s story, products, or services. Often sent in a short series, it helps build immediate rapport and sets expectations for future emails.
• Abandoned cart reminder: Targets customers who added items to their cart but left without purchasing. A well-timed reminder (often with a small incentive) can nudge them back to checkout.
• Product launch announcement: Generates excitement around a new product or feature. Including vibrant visuals, key benefits, and clear CTAs can prompt immediate curiosity and early sales.
• Win-back campaign: Re-engages contacts who haven’t opened or clicked in a while, often with a special offer or compelling reason to return. These campaigns remind subscribers of the value you provide—and can rekindle dormant relationships.

Make every send count by tailoring your campaigns to individual subscribers—without adding hours of extra work. With ActiveCampaign’s easy segmentation and automation tools, you can turn more “opens” into meaningful actions.

Start your free trial or book a demo to see how ActiveCampaign can help you launch high-impact campaigns that scale alongside your business.