A promotional email is an email sent to inform the email list of your new or existing products or services. Promotional emails are intended to get the word out about special offers, limited time deals, or exclusive content.
The goals of a promotional email include speeding up the buying process, creating new or repeat customers, or encouraging contacts to take some type of action. Conversions are typically purchases, but can also be downloads, scheduling a call, registering for an event, or some other action.