SMS marketing is a form of mobile marketing that uses short message service (SMS) to communicate with customers via text messages. SMS messages are typically used to deliver promotional content, such as sales announcements, coupons, and event invitations.
Benefits of SMS Marketing
SMS messages have an average open rate of 98%, making them highly effective for reaching and engaging with customers. Additionally, the average response time for an SMS message is just 90 seconds, demonstrating that customers are highly engaged with this form of communication.
Compared to other forms of marketing, such as print ads or email marketing, SMS marketing is cost-effective and provides a much lower cost per impression. Similarly to email marketing, SMS marketing messages can be personalized based on customer behavior, preferences, and location. This level of personalization allows businesses to send targeted messages that are more likely to resonate with their customers and lead to conversions.
SMS marketing allows instant communication with customers, which can be useful when timely communication is critical, such as notifying customers of a flash sale or last-minute event. It has high conversion rates, with some studies indicating that SMS messages have a conversion rate of up to 45%. This makes SMS marketing an effective way to drive sales and increase revenue for businesses of all sizes.
How to Create an SMS Marketing Campaign?
- Define Your Goals: The first step in creating an SMS marketing campaign is to define your goals. What do you want to achieve with your campaign? Are you looking to drive sales, increase website traffic, or promote an event?
- Build Your List: Once you have defined your goals, you need to build your SMS marketing list. This can be done by collecting customer phone numbers at the point of sale or through opt-in forms on your website.
- Segment Your List: After you build your list, you need to segment it based on customer behavior, preferences, and location. This will help you send targeted messages that are more likely to convert.
- Create Your Content: The next step is to create your SMS marketing content. This should be short, to the point, and engaging. It should also include a clear call to action that encourages customers to take the desired action.
- Schedule Your Messages: Once you have created your content, you should schedule your messages. This is done using an SMS marketing platform or by integrating SMS messaging into your existing marketing automation platform.
SMS marketing effectively allows businesses to communicate with their customers via text messages. With high open and engagement rates, personalization, and instant communication, SMS marketing can help companies to drive sales, increase revenue, and create a better customer experience. By defining your goals, building your list, segmenting your list, creating your content, and scheduling your messages, you can create an effective SMS marketing campaign that delivers results.
Also Known As
- Text message marketing
- SMS advertising
- Mobile marketing via text