INTEGRATIONS
How to get started with ActiveCampaign integrations
How can you build the ultimate customer experience martech stack?Connect your favorite tools to ActiveCampaign! Learn how to get started here.
How does Customer Experience Automation help you grow your business?
Reach & Engage
Every business wants new leads. And you want to reach the right people — the people who will become your best customers. Customer Experience Automation helps you reach & engage your audience, and attract the right people to your business.
Nurture & Educate
How do you show new leads the info they need? Use Customer Experience Automation to plan what details you would like to capture about your audience. Get to know them, then show them exactly what they want to see.
Convert & Close
There’s a moment when a lead is ready to become a customer. Do you know when it is? Customer Experience Automation helps you spot the most engaged leads and make them the offer that turns them into customers.
Support & Grow
How can you keep your customers coming back for more? Customer Experience Automation helps you keep customers around — and turn them into advocates that help grow your business.
Follow these steps to get started with integrations
Connect the integrations you already use
Browse hundreds of tools that integrate with ActiveCampaign
Get started with a premade automation recipe that uses your integrations
- Easily sync contact data
- Build automations triggered directly from integrations
- Effectively manage pipelines and contact lifecycles
Connect ActiveCampaign to your Zapier account
Middleware tools facilitate data-sharing connections between software platforms. ActiveCampaign’s open API easily connects to middleware softwares, like Zapier, so you can build information highways between your platforms.
Bring more actionable data together inside ActiveCampaign to create a clearer and more complete picture of the different stages in the customer lifecycle.
Use integrations as automation steps and triggers in ActiveCampaign
To start linking the information highways that you have built between tools, you can utilize automations. Pulling all of your information into ActiveCampaign can help you to stay organized with your contacts & data.
You can create the exact connections that you want between two platforms and then use automations to enable your contacts to begin your journey, whichever way you’d like them to go.
Advanced integration with webhooks and APIs
Thinking about more technical ways to connect your tools? Build your own custom Webhooks APIs to connect a platform to ActiveCampaign & build opportunities for easy transfer of information.
If you are just getting started with APIs and Webhooks, use our resources to get started building your own pathways.
Frequently Asked Questions
What are Integrations?
Integrations allow you to build pathways enabling two platforms to communicate with each other. Integrations can help you to import or update contact information, create automations, and streamline your processes. There are four main types of Integrations in which you can begin to learn and work with. To start building, utilize the steps above and this help article.
How do you make a martech stack?
When you are creating your marketing plan, consider the software you’ll need. Do you host events? Do you sell items? What types of contact information do you collect? What kinds of information do you manage throughout your business?
After you’ve created a list of the software you may need, research your options to find the best platform for each function. A successful martech stack is a collection of software platforms, mindfully integrated, so you can use the best platform for each of your important functions.
For example, an ActiveCampaign user might connect an events platform, a social media management platform, and a billing system to their ActiveCampaign account. They can update a contact in ActiveCampaign after they register for an event, tweet about it, and pay for their ticket. Leverage your data across all platforms, and stay organized.
What does application integration mean?
Integrations allow you to build pathways enabling two platforms to communicate with each other. Integrations can help you to import or update contact information, create automations, and streamline your processes. There are four main types of Integrations in which you can begin to learn and work with. To start building, utilize the steps above and this help article.
How do I integrate my apps?
There are many tools that you can use to integrate your apps. ActiveCampaign has an open API so that you are able to build the connections that make the most sense for your business. There are several different ways in which you can integrate your tools with the platform. Some options include:
- Native Integrations ie: Slack, Twilio, Google Sheets
- Deep Data Integrations ie: Shopify, WooCommerce, Big Commerce
- Middleware ie: Zapier, automate.io, etc.
- APIs
What is the best integration tool?
Every business is different; there is no one-size-fits all answer to the best integration tool across all platforms, industries, and types of data.
There are several things you should consider when selecting an integration tool, such as desired customer experience, platform security, data security, data types, synchronization needs, legal requirements, etc.
Why is data integration needed?
Data integration helps you stay organized and informed across multiple software platforms. Integrations allow you to make easy and fast connections between those platforms, and integrate data to create more insight and collaboration across your organization. Also, keeping your data connected ensures you are up-to-date with your contacts and customers.
Keep Learning
Get step-by-step instructions for every part of ActiveCampaign
If you’re looking for instructions on a specific area of the platform, find them here.
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