ActiveCampaign vs. Kit (ConvertKit)
Don’t be stuck with limited features with basic email marketing platforms. Get the email marketing tool with advanced features, such as segmentation, smart automation, and a CRM to help you manage relationships.
Intelligent automation for creators
Simplified marketing automation
Why choose us over Kit?
We’re a top choice for creators. Grow your audience without compromise with popular email marketing services built in. Get started fast with landing page templates.
Build effortless multi-step automations
ActiveCampaign's conditional wait and dynamic routing modules let you easily create advanced flows. Gain control over your automated campaigns, who receives them, and how they respond to customer actions. Connect your store and sell more online.
Run campaigns on every channel
ActiveCampaign brings all your channels together so you can reach your customers on the ones that resonate best. Merge email, SMS, social media, and more for unified campaigns.
Create marketing content faster with design & AI tools
ActiveCampaign offers AI tools, predictive content, and a landing page designer for flawless, on-brand emails in minutes. Our platform is designed for creators and marketers who want to always look and sound their best.
Actionable analytics & reporting
ActiveCampaign helps creators track ROI and create detailed marketing and revenue reports. With omnichannel metrics and behavior tracking, you can easily understand your campaign's impact and how it drives revenue.
Marketing automation that grows with you
Get an easy-to-use visual email campaign designer (that won’t cramp your style), powerful email targeting and segmentation for your sales funnels.
- Multi-step marketing automation
- Email, site, and campaign tracking
- Advanced segmentation
- Dynamic & predictive content
- A/B/C/D/E testing options
- Next best action suggestions
- AI content creation tools
- Predictive sending with AI
- 250+ professional templates
- Drag-and-drop email designer
- Fully-featured enhanced CRM
- Custom objects & data structures
Still not convinced? Here are three reasons to choose us.
Switching from Kit or new to email and marketing automation altogether? Our platform gives you effortless control over campaigns, deeper personalization, enhanced automations across your MarTech stack, and improved deliverability.
Advanced automation & personalization
Automate the entire customer journey while keeping control over every detail. From lead generation to sales, our features help you achieve more with less effort, using actionable suggestions and predictive automations.
Set out what you want to achieve, and AI will build it for you
Personalize for every customer
Save time writing with built-in AI tools
Discover hundreds of pre-built automations
Designed for creators to get up-and-running
Our platform is designed for easy setup, perfect for content creators. With 1:1 migration sessions, an active community, and a helpful forum, you'll quickly master marketing automation and discover new ways to grow your business.
Connect with Facebook, Instagram, Google Ads, and more
Send emails that convert
Explore help resources
Discover our 1:1 onboarding and migration services
Adaptive decision-making with AI & data
ActiveCampaign helps marketers and content creators gather, analyze, and understand customer information, guiding you toward more effective initiatives and campaigns.
Find out where your wins are coming from
Send your emails when your contacts are most likely to open them
Predict how likely a deal is to close
Get valuable insights from user behavior
