When you need to track students and alumni it’s tricky to coordinate the details across departments. Marketing automation takes care of the behind-the-scenes so that you can give each person the attention they deserve.
Give every contact a point-based score that shows their suitability for your program. Our lead scoring feature factors in their engagement, preferences, and more.
When your contacts take action, their lead score will automatically change based on the criteria you’ve set as important.
What will make coming to your school an easy decision? When you identify student interests, you can follow up to highlight the academics and extracurricular activities that will help them make their decisions.
Unify your analytics and get a holistic view of marketing efforts. Understand conversion rates to turn prospects into loyal customers, and attribute income to each channel.
Alumni relations is easy when you can see who’s interested. Track past donations, notify your team when it’s time to follow up, and use location targeting to announce local alumni gatherings.
Save preferences, track alumni actions, and more in our powerful CRM feature. Make sure you’re always one step ahead, so you get the right content to the right people.
The beginning of school can be overwhelming. When you can use automation to deliver exactly the information that answers student’s questions, it makes the first few days of school a breeze.
Showcase your classes, campus, and extracurriculars. Send beautiful emails that help prospective students picture what it’s like to attend your school.
Una marketing automation più intelligente ha aiutato UBA a ottimizzare il proprio team e a creare il più grande programma di intelligenza artificiale gratuito dell'America Latina.
Avremmo bisogno di uno staff di 30 persone per gestire 7.000 studenti. Grazie alle automazioni di ActiveCampaign, sono necessari solo 2 dipendenti part-time, con un risparmio di oltre 100.000 dollari.
