As an ecommerce business, are you interested in how to grow your email list? What are some email list building strategies for online stores? What are ecommerce email marketing best practices and social proof that you can adopt for your business?
The "Ecommerce Subscription and Welcome" automation recipe helps you build your email list by inviting potential customers to subscribe to your email list when they make a purchase from your online store. First impressions matter so ensure you're creating a memorable one.
This automation recipe helps you:
- Build out your ecommerce email marketing strategy for your email campaigns.
- Send a "Thank You for Your Purchase" email to your pre-existing loyal customers and new customers alike with tailored messaging and email subject lines to both.
- Send a welcome email to your new ecommerce customers
- Send a welcome email when a contact opts in to receive your future emails and becomes an email subscriber.
Before importing this automation recipe into your ActiveCampaign account, link your ecommerce store to your ActiveCampaign account through our Deep Data integrations for online stores.
Here's how the automation recipe works:
1. The automation is triggered through the Deep Data integration when a contact makes a purchase from your store
2. The automation then checks the contact that made the purchase to see if they are subscribed to your email list
3. If yes, the automation sends a "Thank you for purchasing!" email and the automation ends.
4. If no, the automation checks each contact further to see if they have opted in to receive marketing messaging from any ecommerce integration
5. If yes, the automation adds the contact to your email list and sends them a "Welcome to our community and thank you for your purchase!" email and the automation ends.
6. If no, the automation ends.
Note: You can even include a discount code or coupon code for new customers and testimonials as social proof in your thank you emails.
