What's a great method for lead generation?
A lead magnet! You offer to send new contacts a piece of thought leadership, a guide, or a free course around something they're interested in. This is a natural starting point for a contact to get to know your brand, opt-in, and start engaging.
Using ActiveCampaign's Pages functionality, you can automate the delivery of this gated lead magnet to your new contact and subscribe them to the appropriate lists. Create a breathtaking landing page that explains the piece of gated content the contact will receive and have a form for them to opt-in.
Here's how this automation works:
1. The contact enters the automation by submitting the form on your ActiveCampaign landing page.
2. The contact is subscribed to the list you specify.
3. The contact is sent the lead magnet.
Note: You can use the Dropbox integration to include PDFs directly on your campaigns to host your gated content. This option can be found in the Personalization menu of the campaign.
