This is Part 2 of the amazing two-part(Recipe 2) automation that is designed to increase email deliverability and ROI.
It’s important to keep your email lists clean and make sure there are no invalid or poor-quality email contacts on your list. You can clean your email lists with email verification. Email verification is the process of validating each email address on your mailing list individually and checking if the email address is deliverable.
Maintaining good deliverability is without a doubt one of the most important factors in creating and maintaining a strong ActiveCampaign account because it will maintain your sender reputation and give your emails a better likelihood of landing up in the end user's inbox.
At QuickEmailVerification, we carry out a series of tests using a proprietary algorithm to check if the email address is valid. At the end of the email verification process, you will see your email contacts will have a tag of the result.
There are numerous benefits of email verification and validation. By sending emails only to valid email addresses, you can bring down hard bounce to practically zero. You will be able to reduce your email marketing costs by not sending emails to invalid emails. Besides, by eliminating hard bounce, you protect your sender's reputation.
You'll also need to import QuickEmailVerification-ActiveCampaign Integration Recipe 2 - Part 1
Part 1 will subscribe any new contact to a "Need to Clean List"
Part 2 will unsubscribe emails that QuickEmailVerification believes are poor quality.
QuickEmailVerification will update each contact with a verification result, and this automation will unsubscribe contacts that you shouldn't be sending emails to.
Please refer to this stand-alone recipe if you want to use the automation in one go to eliminate email bounces and improve ROI.
Please log in to understand the simple steps you need to follow in order to use the automation recipe. For other use cases of how to best use the ActiveCampaign QuickEmailVerification integration, you may refer to our integration documentation.
