Do you want to send informational emails about an upcoming writing workshop? Are you wondering how to write a reminder email for an event and when to send it?
The "Author: Upcoming Writing Workshop Email Series" automation recipe is the perfect way to send workshop reminders to your mailing list and promote your event with email marketing.
This automation recipe sends automated reminder emails:
- 2 weeks before the writing workshop
- 1 week before the writing workshop
- 3 days before the writing workshop
- The day of the writing workshop
And then sends one automated follow-up email 2 days after the writing workshop.
Before you import this recipe into your ActiveCampaign account, create a date-based custom field for your contacts. Then update this field to reflect the date of the workshop for your email contacts that signed up to attend.
Here's how the automation recipe works:
1. The automation is triggered when the current date is 14 days before the writing workshop date
2. The automation sends a "2 weeks until writing workshop" reminder email
3. The automation waits until the date is 7 days before the goal and 10am in your current timezone
4. This achieves the goal: "Week before workshop"
5. The automation sends a "1 week until writing workshop" reminder email
6. The automation waits until the date is 3 days before the webinar and 10am in your current timezone
7. This achieves the goal: "3 days before workshop"
8. The automation sends a "3 days until writing workshop" reminder email
9. The automation waits until the date is the day of the workshop and 10am in your current timezone
10. This achieves the goal: "Day of workshop"
11. The automation sends a "Day of writing workshop" reminder email
12. The automation waits 2 days
13. The automation sends an automated "Writing workshop follow up" email
14. The automation ends.
You can change the timing of the reminder emails to send at any point before the writing workshop to reflect your preferences.
Note: We use goals in addition to wait steps in this automation recipe because a contact could enter the automation closer to the writing workshop date than 14 days. In that case, you'd want to send them the appropriate reminder message for the correct amount of time until the workshop.
