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There are six different types of Campaigns available in ActiveCampaign: Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based. Learn more about them and their use cases.

ActiveCampaign enables marketers to create highly personalized campaigns through a number of avenues. Good data collection can lead to specialized, successful campaigns and automations.

Our new Deep Data Integrations can significantly improve your marketing. This beginner's guide starts you on the path to success.

ActiveCampaign's white labeling options can add value to an agency account, as well as an average customer.

Our series on Lead Scoring continues, exploring multiple lead score values, automations, and CRM entries.

Forms are the doors to your contact database. This guide covers ActiveCampaign forms in detail and shares why they trump third-party forms.

Lead Scoring is a flexible, powerful tool that empowers marketers to apply a points system for contact action, or inaction, based on what's important to an organization.

Our site tracking feature can be an incredibly powerful part of your marketing automation. This guide tells you all about it and how to set it up.

Automations give you a lot of flexibility and power in your marketing; keeping them simple and straightforward can help you stay focused on your goals.

The primary purpose of lists is to segment your contacts at the broadest possible level. This guide further explains that, defines list types, and explores the other functions that lists...

Sometimes, an email will underperform. Marketing automation empowers you to test your messaging and try alternate routes of communication. Examine the potential reasons for failure and come up with a...

Still getting accustomed to custom fields? This guide has all you need to know about the powerful segmentation tool.