Creating Personalized Experiences with Predictive Content

Lists and tags and custom fields, oh my! This guide explains how to use all three of these functions together effectively, in order to get the most out of ActiveCampaign's...

If you're just getting started testing in ActiveCampaign, or you want some fresh testing ideas, check out these use cases. Simple, straightforward testing is the best place to start.

What is deliverability and why is it important? Nothing is more frustrating than spending the time to craft a new message to your contacts to then seeing that no one...

What is better than understanding your contacts perfectly? The ability to understand how your contacts are interacting and interpreting your content makes creating future engaging content that much easier. In...

Creating customized experiences for your visitors and contacts is all about meeting them where they are in their customer lifecycle.  Conversations let you connect with your new site visitors and...

There are many ways to measure the success of your marketing and identify any shortcomings in your process. Learn more about some of the metrics and relevant tactics available in...

This guide will help you understand the difference between email marketing and marketing automation. You will also learn what kind of business needs and marketing strategy each addresses best.

This guide covers how to use ActiveCampaign's template library to create and save your own custom templates, and walks through how to use your templates in new campaigns and when...

What is marketing automation, exactly? This guide definitively answers the question by explaining what marketing automation is, what it can do for your business, and how it works to help...