- Segmentation is the act of grouping contacts by attribute or action.
- In traditional email marketing, you can send a campaign to a broad list of contacts. But by segmenting your list, you can send even more personalized, specific messaging that hits right on target every time.
How to send email marketing campaigns that stand out
Every email campaign you send has to compete with other messages in your contacts’ inboxes. So how do you stand out?
By sending only the most targeted messages to specific groups of contacts.
Learn how in this quick video excerpt from our Getting Started with ActiveCampaign course.
Key takeaways:
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