Technical errors, wrong card info, or running out of stock can cause online orders to fail and disrupt what was, up to that point, an amazing customer experience. But it doesn’t have to ruin it! Taking timely action to let the customer know and provide solutions for the issue can turn a small bump into a smooth path once again.
This automation sends an email to your customer letting them know the order has failed and cannot be processed once the order status moves to failed. Make sure to include the correct links to provide a resolution to the potential issue. Before importing, integrate your ecommerce integration into your ActiveCampaign account.
Here’s how Order Status: Order Has Failed Notification works:
1. The automation is triggered when the order status changes from any stage to “failed”.
2. The contact is immediately sent an email letting them know what happened and how to rectify the issue.
3. The contact exits the automation.
Note: Feel free to customize this recipe to fit your business needs in regards to an incomplete order. Maybe send an internal notification email to your support team or supplier inquiring about the issue or letting them know next steps, for instance.
