Personalized marketing for every contact? Automate it.

Find and convert new customers by reaching them where they’re most engaged. Build campaigns that grab attention and turn it into growth with ActiveCampaign’s cross-channel marketing automation platform

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.

Cross-channel marketing on one platform

With ActiveCampaign, you can coordinate all your marketing channels with one toolkit. We make it easier than ever to be in all places at once.

Email Marketing Solutions

Get your products and services seen

Use email marketing automation to send well-designed emails at the right time to the right people. Whether you are building out a newsletter, automating purchase follow-ups, or creating a drip campaign, ActiveCampaign’s email marketing software makes it easy.

Audience segmentation

Split users into buckets based on location, interest, website behavior, and more. You can get the right information to the right people so you can convert sales easily with ActiveCampaign.

Chain of automation events related to customer email engagement. The background image is a female-presenting professional with a bright yellow sweater.

SMS Marketing Automation

1:1 text message marketing

Is email marketing not cutting it? Get close to your customers with direct SMS marketing. You can contact leads wherever they are with urgency and personalization, helping stale leads become purchases.

Personalized marketing wherever, whenever

Use event triggers from your site to directly contact anyone on your list through SMS marketing and learn more about your customers in the process, just like email marketing but mobile.

Text message thread of a restaurant asking the recipient to confirm their reservation by replying "yes".

Social media marketing

Social media integration

Integrate any social media apps you are using directly into ActiveCampaign for one seamless multi-channel experience. Use our platform to compile more data, upsell across channels, and personalize discounts and sales.

Personalized social media marketing

Improve and personalize your social ad spend and offer special discounts or use up-selling to get more out of your social media marketing.

A smiling female-presenting person looking at her phone, overlaid with an automation that integrates with Google Ads by adding a lead, creating a deal, then sending a follow-up email.

How Pitboss generated $76,000+ from a single campaign

Barbecue pioneers Pitboss bring the heat with personalized email campaigns at scale. Discover how they transformed their strategy with intelligent marketing automation.

786 %
Increased click-through rate within the first 3 months
Between two emails we did over $76,000 in revenue, and it was largely thanks to ActiveCampaign forms, tagging, and automation that we were able to do that.

Frequently Asked Questions

  • Why is omnichannel marketing important?

    Not all buyers are created equal. While you can do many things with email marketing or social media marketing, you can’t do everything. Using multiple marketing channels gives you the ability to tailor messaging and communicate anytime, anywhere.

  • Why is social media marketing important in inbound marketing?

    Social media is one aspect of inbound marketing. It’s an affordable aspect that allows you to establish your brand identity and bring in new customers.

  • How can you collect phone numbers for SMS marketing?

    The same way you collect emails and names using forms and landing pages. You can specifically ask each user filling out a form if they would like to opt-into SMS marketing, or you can simply provide an optional phone number field in your forms.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.