Marketing analytics software to quantify performance
See the big picture, track metrics that matter to you, and plan your growth with our comprehensive omnichannel reporting capabilities.
Uncover all your opportunities with reporting. Sign up for early access.
Intuitive marketing dashboards
Skip the hassle of shuffling through your data—our dynamic, shareable dashboards quickly deliver the insights you need to see the performance of all your Campaigns.
Smart customer targeting
Let us handle the details! Enhance customer engagement by targeting the right Contacts with the right Campaigns to achieve your business goals.
ActiveInsights
Your reporting assistant provides strategic direction with interactive questions and prompts to inspire your next move.
BotSense
Concerned about unreliable data? Say goodbye to inflated metrics and click fraud and intelligently filter for smarter, cleaner data you can trust.
Smart marketing insights, clear marketing results
Our reporting tools enable you to connect with the right audience with the right messaging. We’ve reimagined how marketers harness data to drive impactful results, helping you achieve your business goals with greater efficiency and effectiveness.
Streamline decision-making
Transform every piece of customer data into actionable insights, powering automated segmentation, personalized analysis, and tailored strategies aligned with your business’s unique needs and growth at every stage.
Reporting with precision in mind
Access tailored insights and data exploration to match your business type and maturity, enabling in-depth analysis and validation against broader market trends.
Actually achieve your goals
Combine first-party data insights with ActiveCampaign’s market and industry expertise to validate performance and recommend strategic next steps.
Reliable data integrity
Ensure data accuracy and trust by filtering out unreliable metrics and click fraud, empowering confident decision-making and analytics.
Actionable insights at your fingertips
With ActiveCampaign, you can instantly see which campaigns resonate best with your audience. Our real-time reporting toolkit helps you spot trends faster, find new opportunities, and optimize your strategy with actionable data about your customers.
Drive your business strategy with data
Uncover what’s driving your revenue – and what’s limiting it. Gather, visualize, and leverage data to measure ROI and build better experiences for your customers.
Quantify and visualize your ROI
Find out where your wins are coming from
Get valuable insights from user behavior
Rank your leads based on their actions and behaviors
Predict how likely a deal is to close
Make sure your email hits the inbox
A/B test everything and always pick the winning option
Bring data in or send data to any app with integrations
Roland boosted engagement growth in 6 months with our CRM
Using our segmentation and reporting capabilities, Roland was able to build and track personalized campaigns at scale.
Custom reporting is an absolute game-changer. I love the flexibility of creating reports based on the custom fields of my choosing. Easily viewing the interaction and engagement rates on a daily basis has been a godsend for me.
Frequently Asked Questions
What is digital marketing analytics?
Digital marketing analytics is a collection of data that online companies have collected about their users and customers. It includes anything from website visitors to time spent on page to leads generated, and so much more.
Why is marketing analytics important?
Marketing analytics prevents companies from blindly marketing their products. Using marketing analytics you can figure out what brings people to your site, why they’ve come to your site, and what they want from it.
How to start using marketing analytics?
Firstly, you’ll need to establish goals and understand what you want to measure. Whether that’s page visits, lead conversion rate, or organic traffic, analytics will track it. Once you’ve collected enough data you can establish a goal you want to hit and use tactics like email marketing to meet those goals.