- Platform
- Attribution
Marketing attribution software to see what’s driving revenue
Attribute every conversion and find out which campaigns are most effective. Use data to prioritize the most impactful channels.
Track the customer journey from start to finish
When you know where your leads and conversions are coming from, you have a better shot at understanding what those customers want.
Our comprehensive attribution tools measure the effectiveness of each touchpoint across your campaigns, so you can find out what turns your visitors into leads, and your leads into customers.
Make your marketing more profitable
With marketing attribution, you’ll know what marketing and advertising efforts generate leads for your business, allowing you to optimize your ad spend and make more informed business decisions.
Automatically create segments and tag contacts when they come from a specific source. Compare and see which sources provide the most leads.
First, last, and multi-touch attribution
We give you a holistic look at the entire customer journey by integrating first, last, and multi-touch attribution models. Get a 360-view of all your conversions and engagement, so you can pinpoint where to invest for the best returns. It's the ultimate tool for maximizing campaign impact and boosting ROI with precision.
Marketing Campaign Reporting
Leverage our reporting tools and custom dashboards to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Win Probability
Increase efficiency in your sales efforts by predicting which deals are most likely to close. Our win probability feature uses AI to analyze every deal and give them a score based on relevant metrics that matter most to you
Email Deliverability
Make sure your emails arrive in an inbox every time. Our best-in-class infrastructure and technical know-how sets ActiveCampaign from the rest and makes sure your emails are always finding your contacts
Split Testing
Use our split testing feature to go beyond A/B testing by comparing the performance of up to five options and always picking the winning variation.