Personalization software for the customer experience

Build precise and effective marketing campaigns with data-driven audience management and segmentation tools. Turn interactions into revenue-driving relationships.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
Two workers in a modern open plan office overlaid with an automation that shows segmentation, LinkedIn Lead Ads integration, and a 1:1 email upon free trial completion.

Know your audience inside and out

Don’t rely on guesswork. Make sure you have the right people in the right segments based on their data, interactions, and behaviors, so you can make informed marketing decisions and adapt campaigns as you need to.

Marketing Segmentation

Personalize your marketing down to the contact

Don’t just speak to your marketing list, talk to individual customers with marketing segmentation that ensures your contacts get the information they need.

A pricing proposal email with personalization tags to add dynamic customization.

Dynamic Email Content

Flexible marketing automation at your fingertips

Our dynamic email content uses natural language processing to make sure each contact gets to see the content that’s important to them.

A female-presenting person in a professional setting, overlaid with an email with a conditional content trigger.

One-to-One Email

Connect directly, sell directly

You can send more than just mass emails with ActiveCampaign. When your leads are ready to convert, your sales team can use 1:1 email to close the conversion.

A female-presenting person looking at her phone, overlaid with a 1:1 email sent following a Calendly booking.

Discover how Motrain drives trial conversions by 120% with personalization

Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.

120 %
Increase in conversion rate
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.

Frequently Asked Questions

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.