Personal experiences with powerful segmentation
Build precise and effective marketing campaigns with data-driven audience management and segmentation tools. Turn interactions into revenue-driving relationships.
Know your audience inside and out
Don’t rely on guesswork. Make sure you have the right people in the right segments based on their data, interactions, and behaviors, so you can make informed marketing decisions and adapt campaigns as you need to.
Treat every customer like your only customer
Make it impossible for your audience to ignore what lands in their inbox with advanced personalization and segmentation features. Keep your communications feeling 1:1, no matter how big your business gets.
Sort and automate contacts
Import contact data from across your marketing stack
Rank your leads based on their actions and behaviors
Predict how likely a deal is to close
Connect with Facebook, Instagram, Google Ads, and more
Personalize for every customer
Deliver personal experiences at any scale
Track all your opportunities
Marketing Segmentation
Personalize your marketing down to the contact
Don’t just speak to your marketing list, talk to individual customers with marketing segmentation that ensures your contacts get the information they need.
Dynamic Email Content
Flexible marketing automation at your fingertips
Our dynamic email content uses natural language processing to make sure each contact gets to see the content that’s important to them.
One-to-One Email
Connect directly, sell directly
You can send more than just mass emails with ActiveCampaign. When your leads are ready to convert, your sales team can use 1:1 email to close the conversion.
Gather and use audience data from all your favorite apps
Discover how Motrain drives trial conversions by 120% with personalization
Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%.
Frequently Asked Questions
What is lead management?
Lead management is the basic idea of knowing who your leads are and how you’re marketing to them. It means organicing your audience into buckets that can represent what’s important to your business–location, product interest, email open rates–to make sure your contacts are getting what they need. It also means periodically culling inactive and old leads so you can increase your email deliverability.
What is lead management in CRM?
Lead management is the same wherever you do it, but a CRM is the ideal way to manage your leads and audience. Using a CRM means having all of your lead details in one place and lets your software advise on effective strategies.
What is audience management?
Audience management is the simple process of organizing and managing your contacts and customers. It allows you to segment contacts into specific buckets so you’re always sending the best content through the right marketing channels.