Personal experiences with powerful segmentation

Build precise and effective marketing campaigns with data-driven audience management and segmentation tools. Turn interactions into revenue-driving relationships.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
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Know your audience inside and out

Don’t rely on guesswork. Make sure you have the right people in the right segments based on their data, interactions, and behaviors, so you can make informed marketing decisions and adapt campaigns as you need to.

Marketing Segmentation

Personalize your marketing down to the contact

Don’t just speak to your marketing list, talk to individual customers with marketing segmentation that ensures your contacts get the information they need.

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Dynamic Email Content

Flexible marketing automation at your fingertips

Our dynamic email content uses natural language processing to make sure each contact gets to see the content that’s important to them.

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One-to-One Email

Connect directly, sell directly

You can send more than just mass emails with ActiveCampaign. When your leads are ready to convert, your sales team can use 1:1 email to close the conversion.

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Discover how Motrain drives trial conversions by 120% with personalization

Education gamification platform Motrain uses personalized outreach to nurture customers through the trial period. The result? Increased conversions and up to 15 hours saved per week.

120 %
Increase in conversion rate
A woman in a meeting, surrounded by post-it notes and productive ideas.
We’re tracking trials started and trial conversions, and right now we’re converting at over 20%. Before ActiveCampaign, we were converting less than 10%

Frequently Asked Questions

  • What is lead management?

    Lead management is the basic idea of knowing who your leads are and how you’re marketing to them. It means organicing your audience into buckets that can represent what’s important to your business–location, product interest, email open rates–to make sure your contacts are getting what they need. It also means periodically culling inactive and old leads so you can increase your email deliverability.

  • What is lead management in CRM?

    Lead management is the same wherever you do it, but a CRM is the ideal way to manage your leads and audience. Using a CRM means having all of your lead details in one place and lets your software advise on effective strategies.

  • What is audience management?

    Audience management is the simple process of organizing and managing your contacts and customers. It allows you to segment contacts into specific buckets so you’re always sending the best content through the right marketing channels.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.