Industry-leading email deliverability

When it comes to getting your emails into the right inbox, ActiveCampaign outshines the competition. We make sure every email you send arrives where it’s supposed to.

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A bar graph that reports ActiveCampaigns Email Deliverability at 94% according to emailtooltester.com.

Every email counts

If your emails get mistakenly caught by spam filters, you’re leaving money on the table. One missing campaign can result in thousands of dollars of lost sales.

Deliverability is built into our intelligent marketing automation platform from the ground up, so you can be sure that when you send an email, it’ll get to where you need it to go.

What makes our emails deliverable?

Not every email platform gives you a great delivery rate. But we do, and we have the track record to prove it. We make sure billions of emails arrive safely each month.

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  • Innovative infrastructure

    We’re always improving our infrastructure with state-of-the-art technology to stay ahead of the game.

  • Best-in-class support

    Our team helps high-volume senders make sure every email gets delivered. We’ll walk you through authentication protocols (DKIM and DMARC), custom mail server domains, and pre-warmed dedicated IPs.

  • Reputation management

    We protect you from excessive spam reporting to protect your sender reputation. We make sure that any changes in sending patterns, like one-off bulk campaigns, get special treatment and avoid being flagged.

  • Networking best practice

    When possible, we send emails through our secure private network instead of the public internet, decreasing the average send time by 10x.

We’re #1 for deliverability

Emailtooltester rated ActiveCampaign best for email deliverability in their 2024 study. Emails from ActiveCampaign are delivered to 8% more inboxes than from the average provider.

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More emails in inboxes means higher ROI

Monitor successful deliveries, opens, and clicks, and more to accurately assess your campaign’s impact.

Example of an email displaying on both a desktop and mobile device.
  • Campaign preview

    Make sure every email looks perfect across different browsers, inboxes, and devices.

  • View & compare open rates

    Use our platform reporting features to see who opens and engages with your emails.

  • Domain authentication & spam checks

    Help keep your campaigns out of spam folders and protect your domain and reputation.

  • Filter Apple Privacy opens

    Apple’s Mail Privacy Protection feature shows a 100% open rate if users opt in. We give you the option to include these metrics in your reporting, or filter them out.

Email Marketing

Build, send, automate, and track personalized email marketing campaigns to grow your business.

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Attribution

Use your data to attribute every conversion and prioritize your channels based on campaign effectiveness.

Two female-presenting office workers looking at a laptop. Superimposed above them is attribution data from a marketing automation campaign.

Reporting

Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.

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Email Designer

Create flawless emails in minutes with drag-and-drop design tools and over 250 pre-built templates.

Screenshot of the ActiveCampaign Email Designer Interface. Behind it is a picture of a male-presenting florist holding a wooden crate of lush plants.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 150k customers. No credit card needed. Instant setup.