Dynamic email content tailored to each contact

Automatically swap out content for every customer to boost engagement, drive conversions, and grow your revenue.

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A female-presenting person in a professional setting, overlaid with an email with a conditional content trigger.

Only send the content your customers care about

Every customer is unique. Using dynamic content ensures that you only send your audience relevant content that matters to them. 

Improve open rates, click-throughs, and overall conversions by creating more curated experiences for every individual in your contact list. Use data, tags, and groups from your segments to tailor content based on customer preferences.

Control what each of your segments sees

Our dynamic content features personalize different parts of your email for every unique user. That means you can send one overall email that changes for the recipient based on their preferences, actions, and data.

Demonstration of building an email and adding a variable to be populated with the contact's first name.

One email, different message

Here’s how it works in action. Once you’ve set up your dynamic content tooling and segmentation data, you can automatically change out the different components that make up your email.

  • Marketing blocks

    Hide or add content blocks to specific contacts to give them a more relevant experience. Give some customers more detail and others a high-level overview.

    Example of creating content blocks in an email template that can be displayed or hidden depending on the recipient.
  • Images & media

    Swap out your images and videos for personalized options that’ll resonate for each contact. Shake things up based on region, purchase history, and more.

    Example of an image being added as content in the ActiveCampaign dashboard.
  • Email subject lines & previews

    Change what each contact will see in the inbox and make them more likely to open every email.

    User interface displaying how a variable can be added to the subject line to further personalize messaging.
  • Email signatures

    Enhance your sales outreach with customizable email signatures from every rep. Swap out different images and links based on each lead’s preferences.

    Sample email with a customized and stylish signature.

Use AI to power predictive content

With our predictive content feature, you can write up to 5 different options and then use AI-powered analysis to make sure each contact gets the right variation.

Our natural language processing model uses click and engagement data to understand what content motivates your audience to take action, so you can always deliver relevant experiences that drive conversions.

Illustration demonstrating the implementation of sending emails using Predictive Sending

Drive the right actions with dynamic CTAs

By changing your call to action, you can send every customer where they need to go based on their stage of the overall journey.

Mock-up of sample email displaying a CTA button with text that can be personalized to the recipient.

Marketing Segmentation

Send the right messages

Group leads into buckets based on things like location, website behavior, and open rates so you know your contacts are getting what they need.

Email Deliverability

Make sure your emails arrive every time. Our best-in-class infrastructure and technical know-how makes sure your emails always land in the inbox.

Split Testing Tools

Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to five options and always pick the winning variation.

Marketing Automation journeys

Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.

Frequently Asked Questions

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.