Email marketing software to grow your business

Whatever your next email campaign looks like, ActiveCampaign’s software gives you the tools to make it a hit.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
A customer looking at a laptop, overlaid with a marketing automation that sends email and SMS reminders when a contact abandons their shopping cart.

Make it impossible for your customers to ignore their inbox

Our automation-first approach helps you deliver stronger, more personal experiences for every customer – whether you have one or one million. Increase open rates with world-class deliverability and content specific to your audience’s needs and interests.

Send what your contacts want to see

It’s all about getting the right content to the right people at the right time. Our personalization tags and dynamic content features make sure you’re always ready to resonate, engage, and convert.

Email campaign configuration window where the user is setting up tags for categorization.
  • Generate more clicks by sending each contact highly-relevant email content every time. Swap out subject lines, preview copy, and hero images for each segment and find the most effective option.

Create an email campaign for every occasion

Our intelligent email marketing automation helps you reach new audiences, build loyalty with existing customers, and focus on what works for your business.

  • Drip campaigns

    Drive engagement with targeted, personalized email nurture campaigns for every customer.

    Drip Campaign automation that sends a "welcome" email, waits one day, and sends a "next steps" email
  • Abandoned cart

    Send emails when your customers leave your website without checking out their cart. Recover lost sales and take purchases over the line.

    Automation where a user abandons their Shopify cart, a day passes, and a "forgot something" email is automatically sent.
  • Follow ups and reminders

    Automate outreach and effortlessly check in with customers. Perfect for events, appointments, surveys, and customer support.

    Mock-up of an email following up with a dental customer reminding them about their next appt.
  • Promotional emails

    Schedule emails and broadcasts when you have a big announcement, a new product launch, or anything else that matters to your customers.

    Mock-up of an email urging customers to buy their limited time availability tickets to an event.

Get up and running in no time

Whether you’re new to email marketing, or switching from another platform, save time and money with our powerful automation-first workflow.

Female-presenting marketing professional wearing a sage green sweater using a laptop and smiling.
  • We’ll help you import your contacts and templates as part of our onboarding process

Email Builder

Create flawless emails in minutes with drag-and-drop design tools and over 250 pre-built templates. You can create or find the ideal design in whatever format your email campaign needs.

Email Deliverability

Improve email deliverability

ActiveCampaign’s best-in-class infrastructure and technical know-how mean your emails are delivered to the inbox at a higher rate than Mailchimp and Hubspot.

You’re in control

ActiveCampaign keeps email deliverability infrastructure in-house, so we’ll always monitor and make sure your emails are landing

Email Marketing with AI

AI email generator

Craft engaging copy at the click of a button. Use AI to create personalized content at scale, power on-brand campaigns with a consistent tone of voice, and instantly generate subject line ideas.

AI marketing automation builder

Create new customer journeys and automation maps with a simple prop. Our AI tool takes your prompt and makes it into a real automation journey in seconds.

Marketing Automation Templates

Prebuilt customer journey maps

With over two decades of experience helping thousands of businesses grow, ActiveCampaign has a library of 900+ tried and tested pre-built automations. You’ll have access to ready-to-go workflows for every industry, so you can get up and running with powerful automations right away.

Marketing automation journey builder

Want to create your own customer journey? ActiveCampaign’s easy-to-use automation builder allows you to build unique automation maps that are ideal for your company and customers.

Everything you need

Start building best-in-class email marketing experiences today.

  • Email automation
  • Custom reporting
  • Personalization tags
  • Inbox preview
  • Segmentation
  • 900+ integrations
  • Scheduling
  • Transactional emails
  • 250+ templates
  • Dynamic content
  • 1:1 email
  • Split testing

Frequently Asked Questions

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.