Lead form builder to convert visitors to leads

Whether you need sign-up forms, questionnaires, lead magnets, or anything else, our form builder tool helps you frictionlessly gather the right data and start turning it into revenue.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
A representation of the ActiveCampaign form builder interface being used to create a sign-up form for dog adoption, superimposed over an adorable puppy photograph.

Set the stage for personalized customer experiences

To build effective marketing campaigns, you need to understand your audience. Our form builder makes it easier than ever to ask the important questions – and get the answers you need.

Effortlessly create and embed forms across your ActiveCampaign landing pages and your own sites. We help you get the info you need to grow without disrupting the user journey.

Make a great first impression

Build on your campaign’s momentum and use the data you’ve gathered from forms to trigger the next stage of your marketing and sales engagement right away.

Example of automation steps over an image of a female-presenting professional looking at a laptop they are holding.
  • Start a welcome series. Or deliver a lead magnet. Don’t wait to nurture your contacts.

Choose the best form for your user experience

Different pages work best with different types of forms. Choose from four form types to remove friction and convert more visitors into contacts.

  • Inline form

    Seamlessly embed your customized forms into your web pages for frictionless sign-ups.

  • Floating box

    Build and personalize a floating box that sits in the corner of your web experience.

    Example of a form in a floating box with a dark blue background.
  • Modal pop-up

    Create on-brand pop-ups to highlight new services, offers, and discounts.

    A form embedded in a modal floating over a web page.
  • Floating bar

    Add a persistent bar at the bottom of your site to gather data and direct people to sign up.

    A website with an inline form on the bottom of the viewport.

Marketing Segmentation

Send the right content to the right people

Don’t just send emails, send the right emails. Make sure your contacts get personalized content based on hundreds of different factors.

A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.

Email Marketing Software

Build better campaigns

Build, send, automate, and track personalized email marketing campaigns to grow your business.

Chain of automation events related to customer email engagement. The background image is a female-presenting professional with a bright yellow sweater.

Dynamic Content Marketing

Let AI

ActiveCampaign's dynamic content feature chooses the best media and information to show to your leads based on past behavior. Don't just send one email to everyone, send the best emails to everyone

A female-presenting person in a professional setting, overlaid with an email with a conditional content trigger.

Sales CRM Database

Connect sales & marketing

Connect your marketing and sales teams with ActiveCampaign's fully integrated sales CRM. You can follow users from when they become a lead to well after converting.

Two male-presenting professionals looking at a monitor and having a conversation. Examples of CRM steps are placed over the image.

Forms fit right into your marketing strategy

Here are just a few of the practical ways you can use forms today to start growing your business and driving results.

  • Collect a visitor’s demographic data, preferences, and more through standard and custom fields, and automatically kickoff follow-up actions across email, CRM, and other channels.

Segmentation

Sort and tag contacts and use your data to build more relevant user journeys for every customer.

Email Marketing

Build, send, automate, and track personalized email marketing campaigns to grow your business.

Dynamic Content

Send the right content to the right people every time. Create dynamic and conditional content blocks that show different copy or media for each user.

CRM

Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.

Frequently Asked Questions

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.