Use lead scoring to identify and qualify leads faster
Focus your efforts, prioritize key leads, and drive revenue. Our powerful lead scoring models help you identify high-value contacts and opportunities.
See how engaged each contact is at a glance
What is a lead score? It’s a simple number that ranks your contacts based on their actions.
Do they visit your site? Open an email? Submit a form? Add to their lead score and watch it go up or down based on how contacts interact with your business.
Optimize your sales workflow
Lead scoring makes it easier to turn pipelines into revenue. Use lead scores as a way to focus your efforts on the contacts that are most likely to turn into customers.
Tell your team about the hottest leads
Automatically trigger email notifications and assign tasks based on lead score changes, so you can always follow up with the deals most likely to close.
Start automations for your most interested contacts
When a contact hits a certain score, start an automation. Automatically send your most engaged contacts the information they need, then make an offer that’s a no-brainer.
Assign scores to individual contacts or overall deals
Score your individual contacts based on their actions and interest. Or attach a score to an overall deal, so you know how likely the deal is to close—even if your primary contact changes.
Set up scores for everything you offer
What if you offer multiple products? Or different services? You can set up multiple lead scores, so that you can track interest for each of your offerings individually.
Adjust a score based on anything
Monitor and score the actions that make the most sense for your business. Here are just a few of our hundreds of options.
- Opens an email
- Clicks a link
- Replies to your email
- Visits a product page
- Visits your pricing page
- Completes an automation
- Purchases a product
- Abandons cart
- Achieves a goal
- Registers for an event
- Downloads a file
- ...& hundreds more options
Win Probability
Optimize your marketing and sales efforts by predicting which deals are most likely to close. Our win probability feature uses AI to analyze every deal and give them a score based on relevant metrics.
Sales CRM
Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.
Marketing Reporting
Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.
Lead Attribution
Use your data to attribute every conversion and prioritize your channels based on campaign effectiveness.
Frequently Asked Questions
What is lead scoring?
Simply put, lead scoring is assigning a number, or score to all of your leads based on how likely they are to buy. The more actions they take on your site or in your marketing materials, the higher their score goes.
Why is lead scoring important?
Lead scoring allows sales teams to focus on the leads that are most likely to convert. No sales team can focus on every potential customer at once, so lead scoring is a great way to prioritize who your sales team should be talking to first.
What is predictive lead scoring?
Predictive lead scoring uses generic information–date of birth, zip code, etc.–to predict how likely a lead is to convert before they’ve taken most actions. While it’s not a definitive ranking, it’s a great way to get started when not a lot of data is available.
What is a lead scoring platform?
That’s ActiveCampaign! Our software lets you keep track of all your lead scores in one CRM that integrates with your email marketing as well.
