Recipes
Sales Automation
Featured
Abandoned Cart Reminder
Leverage Shopify insights to send email reminders to customers who leave the checkout without completing a transaction.
Marketing automation software that drives scale
Streamline your workflow, improve productivity, and grow with intelligent marketing automation. It's the smart way to scale up your marketing team.
Automate anything
From email campaigns to 1:1 outreach and support, nurture and engage your customers with the only platform purpose-built to empower marketing teams of any size.
Complex automation made incredibly simple
Seamlessly automate the entire customer journey while maintaining control over every detail. From finding leads to driving sales, our automation features help you do more and work less.
Set out what you want to achieve, and AI will build it for you
Set specific goals, like starting or stopping at a certain point
Complex logic and smart automations made easy
Get valuable insights from user behavior
A/B test everything and always pick the winning option
Send your emails when your contacts are most likely to open them
Automate and optimize your sales workflow
Deliver personal experiences at any scale
Marketing campaigns how you want them
ActiveCampaign helps you build, automate, and send compelling 1:1 email marketing campaigns, SMS, and more. So you can reach, engage, and convert more customers.
Use email personalization to create better campaigns
Make sure the right people get the right message, automatically. Our segmentation options use data from your users to help you boost engagement with targeted content and discounts to individual users.
Know your audience inside and out
Gather and track actionable data across your marketing campaigns in an easy-to-use and build dashboard. Then use that insight to build campaigns that drive the results that matter to you.
Save money with marketing automation
Our marketing automation builder helps you find new ways to save time and money every day. We’ll ensure your automations convert customers while you focus on the offline work.
Grow your marketing lists
Our landing page and sign-up form tools help you easily gather contact details for your mailing lists, ad campaigns, and CRM.
A new look for our automation builder
This year, we’re rolling out significant updates to our automation building experience to improve performance and make it easier to use.
In July, we launched our new canvas experience with an improved look and feel.
Upcoming enhancements include refined navigation, simplified workflow processes, and an improved user experience to make it even easier to build more effective automations.
Activate your favorite apps from one intelligent marketing automation platform
Data-driven marketing
Track your apps and websites
Use our site and event tracking tools to find out what actions customers are taking across your website and web-based apps to see how they’ve converted and why.
Record customer interactions
Build a comprehensive database of all your customers’ actions and behaviors, so you can trigger a marketing automation when they’re at their most engaged.
Automate and optimize your content
Customer personalization at scale
Use your data and insights to create tailored messages for each customer. Automate the right option to maximize opens and clicks.
Advanced A/B testing tools
Automate, schedule, and run A/B/C/D/E tests on your emails and workflows to validate the most effective approach every time.
Adapt based on what matters to your audience
Spend more time on what matters
When you automate manual tasks behind the scenes, you free up your team’s time to provide a personalized, relationship-building experience.
Respond to user actions
Adapt, change, and automate your email or marketing campaigns based on customer health, feature adoption, and more..
Paperbell uses automations to personalize the entire customer journey
With our automations and segmentation options, B2B coaching platform Paperbell creates personalized and relevant experiences for all customers and prospects.
2,500
New subscribers per month
Anything you can think of, you can execute with an ActiveCampaign automation.
Try out pre-built marketing automation recipes
- Recipes Marketing Automation
Welcome Email Series Automation
Build out a 3‑part email nurture campaign to welcome new subscribers to your contact list.
- Recipes Marketing Automation
Facebook Custom Audience Salesforce Alignment
Make sure your sales leads are in the right Facebook Custom Audience for their current stage in your sales process, so they receive the right social messaging.
- Recipes Marketing Automation
Track Ad Clicks From Social
See if the right segment is engaging with your ads. This recipe adds relevant tags with each click, so you can easily build campaign reports.
Frequently Asked Questions
Why is marketing automation important?
Marketing automation does what humans can’t at a large scale. It saves you time and money while also making your marketing strategy more effective by using customer data to personalize your emails and other marketing channels. Marketing automation also allows you to see how your leads become customers by creating the perfect workflow for your customers.
What is automation in email marketing?
Automation in email marketing is the ability to send the best emails possible and move leads through your funnel automatically. That means using data for the software to send personalized emails at the ideal time down to the person. Those can weekly newsletters, purchase confirmations, and so much more.
Does marketing automation actually work?
Yes! Businesses that use marketing automation save about 12 hours a week after implementation. It removes the need for manual work like email sends and team handoffs while providing a central database for the entire company.