Send your emails at the perfect moment
With AI-powered insights, you can make sure that your emails are sent at the precise time your contacts are most likely to open them.
Reach customers when they’re most engaged
By harnessing the power of machine learning and predictive insights, you can optimize your sending patterns to maximize the impact.
Don’t let your hard work get buried in the inbox–send your emails at the right time to boost engagement, get more clicks, and build stronger brand awareness.
Powered by artificial intelligence
For many platforms, optimizing send times just means sending it during your contact’s working hours. Our predictive sending goes far deeper.
We’ll send your email based on how we’ve seen your contact engage with your previous interactions. Don’t have that data, or starting a new campaign with a new contact? No problem: we’ll intelligently recreate it based off relevant lookalike audiences.
Take the guesswork out of your scheduling
Let’s go through how predictive sending works, and how it automatically finds the best time to send a scheduled email.
Plan your campaign
Simply create and plan an email campaign as you usually would in our campaign builder.
Turn on predictive sending
When you go to send your email, make sure to choose the predictive sending option.
Analyze open and engagement rates
We’ll use machine learning to assess your contact’s behavior patterns and schedule the email for the time with the most engagement.
Send, track, and repeat
Track your real-time open and click-through rates through our reporting features. Predictive sending automatically uses this data to optimize send times even further.
AI-powered Automation Builder
Let ActiveCampaign's AI tool build advanced automation journeys for you. Simply enter a text prompt for the automation and have a fully fledged customer journey in seconds
Win Probability
Focus on the deals that matter most using ActiveCampaign's win probability tool. We'll give each lead a numerical score based on past behaviors and trends so you can go all in conversions.
Marketing Lead Attribution
Know where your leads and sales are coming from with lead attribution. With ActiveCampaign, you'll know which marketing channels and content is resonating the most with your users.
Dynamic Content
Always send the right people the right content for them. With ActiveCampain, you can create dynamic and conditional content blocks that show different content to different people on the same email list.
Frequently Asked Questions
What is send time optimization?
Send time optimization, or predictive sending, is the practice of sending marketing emails when they’re most likely to be opened and read. Instead of sending thousands of bulk emails at once, you can use send time optimization to make sure contacts get the emails at times appropriate for their time zones and when they’re most likely engaged.
What is predictive sending in marketing?
Predictive email sending is a feature that allows your email service provider to decide when is the most likely time individual contacts will read your emails based on time zone and past behaviors.
