Track campaign metrics with powerful reporting

Drive more value out of your campaigns with our holistic reporting options. See what works, identify any gaps, and effortlessly quantify your ROI.

A smiling coffee shop owner checking email reports and engagement stats on an iPad.

Get meaningful insights about your audiences

Bring data from across your campaigns into one place to see what resonates best with your contacts. With our comprehensive reporting features, you can create and customize dashboards to compare your most important metrics side-by-side.

Make the most of your segments, spot trends before anyone else, and find the most effective ways to visualize your marketing and sales performance.

Reporting options for any business

No matter what you do, our platform helps you find a way to cut through the noise and get to the data that matters most.

Automation
See which automations are the most effective. Compare triggers, conditions, scheduling, and more.
Sales engagement
Track the impact of your 1:1 outreach and see which personalizations have the biggest impact.
Contacts
Get a holistic overview of your contact and tag trends, and get comprehensive field breakdowns across your segments.
Campaign performance
Explore open/read trends, predictive content sending times, and detailed info about your email client.

Find out more about your business’s growth

See which factors are driving your growth the most–and which ones are limiting it.

Website
Measure form activity and get insights from site and event tracking.
Deals overview
Follow your pipeline and get actionable insights about in-progress deals.
Conversion attribution
Find out which channels and campaigns are turning customer attention into conversions.
Marketing revenue
Map out your revenue and see what’s driving it–or limiting it.

Build custom reports in a few clicks

Create unique dashboards and start presenting your data in ways that make sense for your business or organization.

Looks
A look is a single visualized report. Every report you create and save in ActiveCampaign will be its own unique look.
Visualizations
Choose how the data in each look is presented. Our flexible presentation options include line charts, bar charts, and pie charts.
Custom dashboards
A dashboard is a collection of looks that can have global filters applied. When you create a new look, you’ll have the option to save it to a new dashboard or an existing one.
Measures & dimensions
Dimensions will define the data that is contained in your report, such as a contact name, contact ID, or city. Measures are metrics associated with the data in your account and include things like daily unique clicks, total bounces, or unique automations completed.