Automated lead routing software empowering sales reps

Automate your sales routing and save hours every week. Make sure every deal is set up for success to maximize your revenue.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.
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Keep your team organized and close more deals

When you can clearly break each opportunity down into manageable tasks, everyone can do what they do best. ActiveCampaign makes it easy to assign tasks to individual salespeople, either manually or using automations.

Improve productivity, accountability, and project management–all while saving time and money along the way.

Supercharge your collaboration

Our platform is designed to make it easier for teams to streamline their workflow, connect with customers, and close deals.

Two professionals pointing to a laptop screen discussing important business matters.
  • Clearly define roles and divide up complex projects into simple deliverables.

Support your team with automated deal updates

Never miss a thing and make sure everyone is aligned. Automations make sure you get the most out of our sales and CRM tools.

  • Automate 1:1 outreach

    Use our 1:1 email capabilities to scale personal emails across key touchpoints.

    Mockup of an email demonstrating ActiveCampaign's 1:1 outreach capabilities
  • Update your pipelines

    Automatically move prospects to the next stage in your CRM when they complete actions like clicking a link or replying to an email.

    Mockup demonstrating how Calendly can integrate into an ActiveCampagin CRM pipeline
  • Mark as won or lost

    Sync deal outcomes across your team. Keep track of wins and losses and attribute conversions to individual reps.

    Mockup of a drag and drop interface for marking deals as won or load.
  • Trigger automations with task completions

    Just won a deal? Send the new customer a personalized welcome email nurture.

    Mockup of an ActiveCampaign automation that demonstrates the automation of CRM management.

Always know who owns which lead

Relationships matter to your customers. Our automated sales routing helps you build consistent journeys with the same reps, adapt your approach based on your team’s capacity, and set up 1:1 engagement nurtures.

With ActiveCampaign, you always know which sales rep owns the relationship with each contact–helping you build a more accountable and customer-first way of doing business.

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Sales CRM

Centralize all your customer data into one platform so you can more seamlessly from marketing to sales  in our integrated CRM.

AI-powered Automation Builder

If none of our 900+ automation maps fit exactly what you want, use AI to create the perfect customer journey. Simply write out a prompt and you'll have a new, customizable automation journey.

Win Probability

Focus on the leads that matter most with win probability. We'll use past behavior to figure out how difficult a deal is to close so you can focus on the most urgent tasks.

Lead Scoring

Find out who your high-value leads are with lead scoring. Simply a sign a lead a numerical score and we'll raise or lower that score as they move through your sales funnel.

Frequently Asked Questions

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.