Power more personal conversations with ecommerce SMS marketing

Push updates, promotions, and reminders straight to any phone, anytime.

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Join over 180k customers. No credit card needed. Instant setup.
Example of an SMS rule added to an automation chain. A text message thread from a pizza restaurant accompanies the example.

Build stronger relationships with always-on, cross-channel campaigns

Add SMS campaigns to your omnichannel strategy for a truly always-on experience. When you combine our sophisticated SMS marketing features with our powerful automations, you can reach customers anytime, anywhere to foster connection and drive results.

Send the right texts to the right people

Just because you can send a message, doesn’t mean they’ll read it. It needs to be the right message at the right time. That’s where our segmentation tools come in.

  • Add tags

    Add tags to keep track of a contacts’ source, product preferences, status and more – then use the data to power timely and relevant messages.

  • Curate custom fields

    Build your own ways to organize contacts based on your data. Automatically update your custom fields with automations.

  • Build relevant groups

    Create segments to group contacts based on their tags, custom fields, and preferences.

  • Monitor and track behavior

    Trigger SMS messages based on the actions users take. Start automations with site and event tracking, or from one of our 900+ integrated apps. 

Extend your campaigns with SMS outreach

Check out some of the ways that you can use our SMS marketing tools to build more effective marketing campaigns.

  • Collect customer feedback

    Request feedback and reviews with personalized SMS nurtures.

    Automation flow demonstrating the ability to send a feedback text after a Zendesk ticket is closed.
  • Recover sales with 1:1 messages

    Send notifications and nudges when your prospect abandons their cart online. Tailor your message with relevant product info and stock alerts.

    An automation workflow demonstrating sending a text message triggered by cart abandonment.
  • Power your customer support

    Make it easier for your customers and guests to get relevant updates and support when they need it the most.

    Text message thread of a restaurant asking the recipient to confirm their reservation by replying "yes".
  • Send personalized discounts

    Send out different coupons via SMS based on each contacts’ preferences, purchase history, and engagement.

    Text message thread reminding the customer the subscriber exclusive sale ends soon and enticing them with a discount code.

Email Marketing Software

Create and execute on direct-to-inbox email campaigns that help you get important information out to your customers and close deals on prospects.

Chain of automation events related to customer email engagement. The background image is a female-presenting professional with a bright yellow sweater.

Split Testing

Split testing in ActiveCampaign doesn't just mean A/B tests. Set up to five tests per email or landing page so you can always send your most efficient marketing materials.

Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaign's A/B and split testing features.

Marketing Segmentation

Hyper-personalize your marketing campaigns so every person on your contact list gets the information they need–directly to their inbox

A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.

Automation Recipes

ActiveCampaign offers over 900 pre-built marketing automation templates that work across multiple industries. Simply choose the path you want your customers to follow and watch your marketing ROI grow.

Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.

Everything you need

Start building best-in-class SMS marketing campaigns today.

  • Transactional SMS
  • Personalization
  • 10DLC compliance
  • Shortcodes
  • Toll-free numbers
  • Texts from landlines
  • Call forwarding
  • Two-way messaging
  • 900+ integrations
  • Keyword responses
  • Messaging templates
  • Split testing

Frequently Asked Questions

  • What is SMS marketing?

    SMS marketing is a way to take advantage of text messaging when marketing. SMS marketing allows for great personalization, a direct-to-consumer strategy, and 1:1 communication.

  • Is text marketing good for small business?

    While text marketing isn’t for everyone, it can be a great asset for small businesses. Depending on your budget and contact list, sms marketing allows you to talk directly to your customers and improve customer loyalty. Plus, it can set you apart from local competitors.

  • What is an SMS marketing campaign?

    Just like a marketing campaign, an SMS marketing campaign is a series of marketing events done solely through text messaging. SMS marketing campaigns are great for getting consistent messaging directly to your customers. They can also be automated and personalized down to the contact.

  • How much does SMS marketing cost?

    SMS marketing with ActiveCampaign is available as an add-on on the Plus, Pro, and Enterprise plans for an additional $16.83 a month for 1,000 sends.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.