- Platform
- SMS Marketing
Power more personal conversations with SMS marketing
Push updates, promotions, and reminders straight to any phone, anytime.
![Example of an SMS rule added to an automation chain. A text message thread from a pizza restaurant accompanies the example.](https://active-campaign.transforms.svdcdn.com/production/general/Feature_SMS-Marketing_Hero_Static.png?w=1324&h=1324&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714591978&s=e402e0358bd375d28459df36527bf767)
Build stronger relationships with always-on, cross-channel campaigns
Add SMS campaigns to your omnichannel strategy for a truly always-on experience. When you combine our sophisticated SMS marketing features with our powerful automations, you can reach customers anytime, anywhere to foster connection and drive results.
Send the right texts to the right people
Just because you can send a message, doesn’t mean they’ll read it. It needs to be the right message at the right time. That’s where our segmentation tools come in.
![](https://active-campaign.transforms.svdcdn.com/production/general/Contact_Personal-Info_2024-04-30-190648_dbyx.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714504008&s=225912464cc35cff0855aec7cd20baa3)
Add tags
Add tags to keep track of a contacts’ source, product preferences, status and more – then use the data to power timely and relevant messages.
Curate custom fields
Build your own ways to organize contacts based on your data. Automatically update your custom fields with automations.
Build relevant groups
Create segments to group contacts based on their tags, custom fields, and preferences.
Monitor and track behavior
Trigger SMS messages based on the actions users take. Start automations with site and event tracking, or from one of our 900+ integrated apps.
![](https://active-campaign.transforms.svdcdn.com/production/general/Contact_Personal-Info_2024-04-30-190648_dbyx.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1714504008&s=225912464cc35cff0855aec7cd20baa3)
Extend your campaigns with SMS outreach
Check out some of the ways that you can use our SMS marketing tools to build more effective marketing campaigns.
Collect customer feedback
Request feedback and reviews with personalized SMS nurtures.
Recover sales with 1:1 messages
Send notifications and nudges when your prospect abandons their cart online. Tailor your message with relevant product info and stock alerts.
Power your customer support
Make it easier for your customers and guests to get relevant updates and support when they need it the most.
Send personalized discounts
Send out different coupons via SMS based on each contacts’ preferences, purchase history, and engagement.
Email Marketing
Build, send, automate, and track personalized email marketing campaigns to grow your business.
![Chain of automation events related to customer email engagement. The background image is a female-presenting professional with a bright yellow sweater.](https://active-campaign.transforms.svdcdn.com/production/general/Scroll_Email-Marketing.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1716890826&s=cfdd0715f9fe51c4f3fca8d6c8b6d42e)
Split Testing
Don’t just A/B test your campaigns: A/B/C/D/E test them. Compare the performance of up to 5 options and always pick the winning variation.
![Two email alternatives shown side-by-side, representing how they are compared in ActiveCampaigns A/B and split testing features.](https://active-campaign.transforms.svdcdn.com/production/general/Scroll_Split-Testing.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1716991236&s=4f598242bceab7456bcf94caec7b4f2e)
Segmentation
Sort and tag contacts and use your data to build more relevant user journeys for every customer.
![A male-presenting person using a laptop, overlaid with a marketing automation that sends an 1:1 email when a contact interacts with an upsell campaign.](https://active-campaign.transforms.svdcdn.com/production/general/Feature_Segmentation_Hero_Static.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1716890687&s=19c96b207b3fa274dc1fc71b52b542b6)
Automation Recipes
Save more time with our library of 900+ pre-built automations. We’ve put together ready-to-go workflows for every industry, so you can get up-and-running with powerful automations right away.
![Static example of an email-related automation workflow where a Calendly meeting is scheduled, an email is sent, then branches based on if the meeting was attended.](https://active-campaign.transforms.svdcdn.com/production/general/Scroll_Automation-Recipes.png?w=1326&h=1326&q=80&auto=format&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1716991057&s=96eb5f0d501f76aff051b520eeb2945d)
Everything you need
Start building best-in-class SMS marketing campaigns today.
- Transactional SMS
- Personalization
- 10DLC compliance
- Shortcodes
- Toll-free numbers
- Texts from landlines
- Call forwarding
- Two-way messaging
- 900+ integrations
- Keyword responses
- Messaging templates
- Split testing
Ready to take ActiveCampaign for a spin?
Try it free for 14 days.