Adapt your automations based on customer actions
Our split and conditional actions help you build automations with branching paths and advanced logic in just a few clicks.
Create streamlined customer journeys every time
Why use multiple automations when you can handle it with one? Split and conditional actions power more complex customer journeys that send your contacts down different paths based on the actions they take.
Compare different automation routes side-by-side, promote offers with a limited supply, and change email flows when you hit a certain goal with intelligent splits and conditions.
Test your automations to answer the big questions
How long should you wait for a follow-up message? Do emails or SMS messages work better? Which offer gets people to buy? Now’s your chance to split your automations and find out by testing two different routes.
Analyze marketing channel engagement
Generate more clicks and engagement by sending each contact highly-relevant email content every time.
Run limited sales or promotions
Set up an automation path that ends when you hit a certain time or specific number of sales – perfect for limited or timed offers.
See which discounts are most effective
Send two different promotions and track which one gets the more use and engagement.
Try new ideas
Test out almost any campaign idea you can think of on an automation branch, safe in the knowledge you can switch back if it’s not as effective.
AI-powered Automation Builder
Let us build your automations for you. You just have to write a prompt for your ideal marketing journey and our AI will show it to you in seconds.
Split Testing
A/B testing is a great way to find out which content resonates the most with your contacts. But why just test two things when you can test up to five?
Dynamic Content
Create variations of your content so everyone sees the information that's important to them with dynamic content. Use conditional blocks to show individuals different content on the same mass email.
Marketing Automation Recipes
Our library of 900+ pre-built marketing automations will help you get set up in minutes so you can guide prospects through the marketing funnel and close more deals.
Frequently Asked Questions
What is the difference between conditional split and trigger split?
While both conditional and trigger splits are key to automation, there are key differences. A conditional split happens based on certain conditions you’ve set, like location or contact list. A trigger split is more simple and happens just after a user interacts with your marketing or website.
What is an example of a conditional action?
Conditional actions allow you to make split paths at specific points in an automation journey. A simple example of a conditional action is sending users on two different paths depending on if they open a specific email you sent or if they don’t. Other examples include clicking specific photos, watching a video, or clicking a link.
