Build more responsive customer experiences
Adapt your automated workflows based on customer data, actions from integrated apps, and your business’s targets.
Get full control over your automated campaigns
Starting, stopping, or adapting your automations at the right time results in a seamless customer journey. Our triggers, actions, and goals let you build frictionless experiences by powering your automation start and end points with real-time customer behavior insights.
Start an automation at any time
Campaigns are most effective when you start them at the right moment. Our automation triggers let you use your data to bring in automated nurtures when they count the most.
Email list subscriptions
Trigger an automation when a contact fills out a lead for to subscribe to your mailing list.
Email opens and reads
Capture opens and reads to find the most engaged contacts, then follow up with a targeted email or SMS campaign.
Website activity
Use our site and event tracking features to find out which actions users are taking across your website and apps. Then start automations when they complete the actions you want to see.
Contact field changes
Contact’s preferences changed? Set automations to start when a contact field hits a certain state.
Marketing automation trigger actions from over 900 apps
Find an integration for your favorite marketing tools in our app marketplace and start triggering automations based on what matters to you.
Salesforce
Automatically sync contact fields with your Salesforce platform and trigger automated nurtures.
Calendly
Update contact fields and send personalized outreach when your lead schedules a Calendly meeting.
Typeform
Trigger a follow-up based on the data your lead enters into your custom Typeform sign-up form.
Unbounce
Use your Unbounce landing page data to start relevant campaigns and update contact fields.
Set goals and choose what happens next
Not all your contacts have the same needs. Goal tracking lets you see who’s moving through your funnel – and where people drop off.
Set specific goal actions
When contacts take the actions you chose, you can move them to the right stage of the funnel and switch up your content.
See how goals perform
If you’re not hitting the benchmarks and objectives you need, you can trigger a follow-up campaign or switch channels to boost engagement.
Segment users and take action
When a contact moves into a new segment, you can send them a new campaign automatically to bring them up to speed.
Measure every step of your marketing
Adapt your automations and start new ones based on your outcomes from split testing and previous campaigns.
Win Probability
Optimize your marketing and sales efforts by predicting which deals are most likely to close. Our win probability feature uses AI to analyze every deal and give them a score based on relevant metrics.
Measure leads and potential deals with ActiveCampaign's win probability tool, which uses AI to analyze every deal and gives them a score based on relevant metrics.
AI-powered Automation Builder
Create marketing automations manually, or use our AI-powered automation builder and simply enter a prompt to ger your automation journey going.
Split & Conditional Actions
Create advanced automations ActiveCampaign's logic and conditions so you can always build adaptable, always-on campaigns that pivot based on your contacts’ actions and behaviors.
Marketing automation Recipes
Choose from over 900 already built marketing automation journeys so you'll never miss a follow-up, always be top of mind with customers, and save hours per week.
Frequently Asked Questions
What is a marketing automation trigger?
A marketing automation trigger is an automation that starts moving after specific actions have happened. Triggers can be activated from form sign-ups, watching specific videos, or clicking on certain links. From there marketing automation takes over and does the rest.
What are marketing actions?
Actions in marketing automations are the specific actions that users do to set off an automation. Actions can be simple things like viewing a product or clicking a link, or more advanced like directly reaching out or adding products to their cart.
What are marketing goals?
Goals in marketing automation are where you want your leads to be at specific times. Perhaps someone submits a lead form after finding your site organically, your automation workflow will then move that lead through a specific funnel that will eventually reach their goal, like a sale or signing up for an event.
