Prioritize & forecast deals with win probability software

Prioritizing your deals helps you decide when to nurture with automations and when to add a more personal touch.

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Join over 180k customers. No credit card needed. Instant setup.
A male presenting person in a bright, open plan office. Superimposed above them is the ActiveCampaign win probability interface, showing a 51% likelihood of a deal going through.

Prioritize the right deals

Predict new business wins and losses and use your time wisely by focusing on the opportunities that are most likely to close.

Our win probability feature provides real-time updates on how likely a deal is to close and assigns each opportunity a percentage, so you can focus on the ones that count.

Win probability in action

Let’s take a look at how a real estate agent might use win probability to close a deal.

  • Lead schedules showing the next day

    Your win probability gets a bump when a lead schedules a showing. Afterwards, a follow up email is on the way.

  • Lead ignores email

    Your lead doesn’t open your follow up email, lowering the chance to close. Keep the momentum up with a follow up call!

  • Show three more houses

    The phone call works and your lead opts to see three more houses. The score increases based on their engagement.

  • Lead makes an offer

    The deal isn’t closed yet. But when leads make an offer, they’re very likely to close with you. Congratulations!

Take your sales forecasting to the next level

With our win probability tool, you can predict what the next month, quarter, or year might look like. Use the win scores generated by AI to help forecast your revenue and enable your team to make more informed business decisions.

A male-presenting person in a modern office, looking at a laptop.

Analyze your pipeline with real-time insights

Leverage your metrics to improve your new business processes and start securing revenue.

  • Stop spending time and resources on the long shots. Focus your efforts on the prospects with a high win probability.

Sales CRM

Manage your leads in one place with our fully-featured CRM tool. Track your prospects from the first interaction all the way through to closing the deal.

Campaign Reporting

Leverage our holistic reporting tools to track your campaign's value, understand your ROI, and pinpoint gaps across your marketing strategy.

Site & Event Tracking

Effortlessly track user behaviors and actions across your website and gather actionable insights about your contacts and customers.

Lead Scoring

Assign a point-based score to each individual contact and set which actions or behaviors add or deduct points. Focus your efforts on the highest-value leads.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.