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Enterprise

Run campaigns at scale with enterprise-level support.

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Pro

Recommended

Unlock full omnichannel marketing automation.

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Plus

Go further with automation and powerful customer insights.

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Starter

Get started with personalized marketing campaigns.

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Compare & find the right plan for you

Email sends
15x contact limit 12x contact limit 10x contact limit 10x contact limit
Users
5 3 1 1
Multi-step marketing automation
Automation triggers & actions
Unlimited actions Unlimited actions Unlimited actions 5 actions per automation
Email campaigns & newsletters
Web forms
Standard & inline only
Landing pages
Email & landing page templates
Email only
A/B testing
Emails & automations Emails & automations Emails only Emails only
Generative AI
Conditional content
Predictive sending
Segmentation
Premium Advanced Standard Limited
Custom objects
AI-powered automation builder
900+ automation recipes
Marketing CRM
Pipelines enhanced CRM Add-on

Enhanced pipeline management and sales automation:

Pipeline management
Included in add-on Included in add-on Included in add-on
Deal records
Included in add-on Included in add-on Included in add-on
Account records
Included in add-on Included in add-on Included in add-on
Lead scoring
Included in add-on Included in add-on Included in add-on
Sales engagement enhanced CRM Add-on

Includes everything in the pipelines enhanced CRM add-on, as well as additional email and AI capabilities:

Automated 1:1 email
Included in add-on Included in add-on Included in add-on
Win probability
Included in add-on Included in add-on Included in add-on
Premium CRM integrations

Salesforce, Microsoft Dynamics, & more

900+ integrations
Standard ecommerce integrations

Shopify, Square, & WooCommerce

Prospecting & retargeting ads

Google, Facebook, & LinkedIn

Reporting & analytics
Premium Advanced Standard Limited
Site tracking
Attribution & conversion tracking
Revenue reporting
Single Sign-On (SSO)
Dedicated account team
A female-presenting person in a modern room, working on a laptop.

Can’t find the answer you’re looking for?

Our Sales team is standing by to help. Get in touch and we’ll be happy to assist you.

Free services to help every growing business

No matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business.

  • ActiveTraining
  • Video tutorials
  • Contact migration
  • Chat and ticket support
  • Customer enablement workshops
  • Knowledge base & help guides

12,500+ positive customer reviews and counting

We’re the most positively-reviewed marketing automation platform in the world.

4.5 rating out of 5 stars
13,500+ reviews

Enhanced CRM

Take our built-in CRM to the next level with two powerful add-ons: pipelines and sales engagement.

Pipelines adds advanced pipeline management, deal records, and lead scoring to help you track, manage, and build customer relationships.

Sales engagement gives you everything you need to convert with 1:1 email capabilities, alongside powerful AI analysis and win probability tools to put your sales team one step ahead.

Frequently asked questions

Discover answers to some of the most-asked questions about our platform.

  • A contact is a person or company saved in your account with an email address, phone number, or other identifying information.

    When we calculate your contact limit, we only count active contacts—those subscribed to at least one list. Each active contact is counted once, no matter how many lists they’re on.

    Unconfirmed and bounced contacts do not count toward your limit and cannot receive campaign emails. Unsubscribed contacts only count if they remain subscribed to at least one list.

Ready to take ActiveCampaign for a spin?

Try it free for 14 days.

Free 14-day trial with email sign-up
Join over 180k customers. No credit card needed. Instant setup.