An online chat feature is a great thing to have on your business website. It lets you immediately connect with people who are looking for the help you can give.
But it's hard to be completely available 24/7. Sometimes, an auto-reply message can come in handy when you need just a little extra time to reply to an online chat message.
If you can't come to chat right away, an auto-reply message with a new page link is a great way to keep people engaged. You can track links from an auto-reply to see how the contact interacts and follow-up accordingly later.
The Conversations auto-reply link tracking automation recipe can help you with this!
In your Conversations online chat feature, you can customize your auto-reply message to include a link to another page on your site. This could be:
- A product page
- An FAQ page
- A blog page
Really, any page you think could help someone until you can answer their online chat. Then, if they go to that page, the automation adds a tag to the contact based on the site tracking info. Since they went the extra mile, they may be more interested in opting-in or making a purchase.
Learn how to use the auto-reply link tracking automation for Conversations.
NOTE: This automation must be used with the Conversations feature.
How does the auto-reply link tracking automation work?
1. Set up your Conversations auto-reply with a link to a tracked page. The link could be to your help documents, current products on sale, or anything else that makes sense for your business.
2. The contact submits their email to the Conversations form in the chat widget
3. The contact waits for 2 days
4. An IF/ELSE action checks to see if the contact has visited the link
5. If the contact has visited, they get tagged as having clicked on the follow-up link. They may be more likely to join your list or have more questions you can address in conversations.
6. If they do not click the link in the auto-reply message, they leave the automation.
What do you need to use this auto-reply link tracking automation recipe?
Just an ActiveCampaign account, the Conversations feature, and a contact list!
