When a contact abandons an online shopping cart, you might think that it's because they're simply not interested anymore and that they aren't coming back for the cart.
That might actually be true. Sometimes people lose interest or decide they don't need a product. But other times, it could just be that they got momentarily distracted, or they wanted to price compare with another product before committing to yours.
The bottom line is that there is still a chance to get them back.
You can use the combined power of site tracking and automation to turn your abandoned carts into completed transactions. All you need is the 2-part Site Tracking Abandoned Cart Reminder Automation Recipe.
If a contact visits your cart page and doesn't visit your order confirmation page within 3 hours, the automation sends them an email inviting them to checkout. This email can include a time-sensitive coupon to encourage them to take action.
This automation uses Site Tracking data to send an "abandoned cart reminder" email. This automation will only work if your ecommerce solution has a distinct cart URL and order confirmation page URL.
This is a two-part automation. Part 1 needs to be imported first.
How does the site tracking abandoned cart reminder automation work?
1. The automation triggers when the contact reaches your order confirmation page, or whatever page you have that indicates an order is complete when they have completed the purchase they started in Part 1.
2. The exit automation step takes the contact out of the automation. That way, the contact doesn't still get the reminder email after buying.
3. The automation ends.
What do you need to use the site tracking abandoned cart reminder automation recipe?
Just an ActiveCampaign account, site tracking, and a contact list!
